Via Jeff Malmad | @1od
Let's face it. None of us likes to dip, even though we know it's good for us. If you are unfamiliar with dipping, it's the newest way to pay. Instead of swiping your credit card at the checkout line, you stick it into the payment terminal.
The reason for this shift is to protect consumers and merchants from fraud. What the industry refers to as "dipping" and consumers and cashiers call "inserting" is a way to fight a multi-billion dollar problem; credit and debit card fraud hit $16 billion last year, according to the 2015 Identity Fraud Report by Javelin Strategy and Research.