Via i-Scoop |
As the number of IoT connected devices approaches 2.9 billion, how will marketers take advantage of a deluge of new consumer behavior data? Marketers will have exposure to more information than they ever dreamed of, but will they be able to interpret it to shape trends and tailor outreach? Information from ubiquitous sensors and smart products will add to the already massive amounts of data acquired through social media to provide opportunities for smart marketers to create more relevant campaigns, and more engaged customers, but only to the degree that they can sift through mountains of data, winnow out deep insights into consumers' buying habits, and find new ways to intersect with potential customers on their buying journey. Marketers will increasingly need the skills of Data Scientists.
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