Via India White | @IndiaAM
Instagram announced a few weeks ago their decision to move from a chronological feed to an algorithmic feed.
The new feed is still in beta, but once released widespread, it is possible that users will only see up to 30% of the content produced by the people they follow—similar to how Facebook feeds work.
The move to algorithmic feeds will allow Instagram to serve users more personalized content suited to their interests. The content users see will be based on their reactions to previous posts; they will see more of the content they like.
Algorithms were built to reward those who created content tailored to their audience. If your content is already resonating, you have no need to panic. If you have been a bit relaxed with your content, now is the time to pull up your socks.