Via Vlad Rascanu | @VladRascanu
Today, social media platforms have become a multi-billion dollar industry of their own. With such insane popularity, social media absolutely shouldn't be disregarded by marketers, especially when you are trying to improve your rankings in search engines, because Google and "the rest of the gang" pays a good amount of attention to your social presence and posts, just like they do to any other content.
Anything that you post on social media (article links, pictures, videos – everything) is essentially a part of your content, much like the written words in this article. Like any other content, your social media posts absolutely need to be of high quality and provide value to your audience. This is the first and most important thing that you need to keep in mind.