Via Neil Patel | @neilpatel
Content marketing can be a fantastic way to generate leads. So why is it that 70% of marketers lack a consistent content marketing strategy?
More often than not, the problem is that marketers think that in order to succeed with content marketing, they need to be great writers. On top of that, many also think that they need to have a big marketing budget for their efforts to be fruitful. That isn't necessarily the truth.