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How to Create a Fantastic Email Call-to-Action

How to Create Fantastic Email Call-to-Action

Via Gerald Marshall | @Gerald_Marshall

In a recent Ascend2 study, 65% of respondents said a meaningful call to action was THE most effective way to increase click-through rates. Improving a call to action (CTA) can be a complex thing and especially true on smartphones and other mobile devices where a CTA can easily get lost in the crowd of a cluttered email, or be too hard to click on within a small screen. This holiday season try these 6 tried-and-true tactics for creating calls to action that compel!

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