Via Ben Jacobson | @danscalco
While marketing our products and services, it's easy to forget about the fundamental element of trust.
When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.
In case you've forgotten, Ben gives us a reminder of the perks for gaining the trust of you're customers. He also gives us some tactics to improve our sites trustworthyness.