Via Blair Evan Ball | +BlairEvanBall
Approximately 80% of B2C marketers plan to produce more content in 2016 vs. 2015, regardless of their organization's effectiveness, size, documentation of content marketing strategy and editorial mission, clarity around success, or communication frequency. This is according to a recent study done by the Content Marketing Institute.
B2C marketers have made impressive progress over the past year with documenting their content marketing strategy (37% have a documented content marketing strategy vs. 27% last year). Next year B2C marketers will continue to have a documented content marketing strategy and research continues to show they are far more effective than those who have a verbal-only strategy or no strategy at all.