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How Ad Agencies Must Transform In An IoT World

Internet of Things graphic

Via Mike Proulx @Forbes

Gone are the days when a copy writer and a graphic designer could dream up and execute an advertising campaign by themselves using their instincts alone. In the age of the Internet of Things a vast landscape of customer behavior data is surveyed and dissected , and players with expertise in digital technology, experience design, data analytics have become critically important to the creative process. Today the work of advertising and marketing is not only about colors and shapes, and cleaver turns of phrase, but also about responding to the journey of the customer that is recorded in the Internet of Things.

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