Five Google Analytics Features Every Website Owner Should Use

Via Paul Koks | @onlinemetrics

If you're new to Google Analytics or even if you've been doing it for years, there are always new ways to look at your site data. Google Analytics is such a versital tool, it's easy to get overwelmed with the possibilities. When this happens, take a step back and remember what's most important for your business and you can start to get some persective on how you want to track it. I reccomend starting with broad metrics like product sales if you run an ecomerce site. Then, start to narrow your tracking with specific goals. Some of the most basic features could be hiding right under your mouse without you noticing. Paul Koks gives us a look at some of those basics.

Read the full article.