May is just 2 weeks away which means we're 2 weeks closer to Google's #MobileMay.
What you say is "MobileMay"?
#MobileMay is the much-anticipated coming of Google's latest update to their search algorithm. This update promises to be even more focused on serving up mobile-friendly results to individuals using the search giant with their quest for answers and knowledge.
Beginning in May, we'll start rolling out an update to mobile search results that increases the effect of the ranking signal to help our users find even more pages that are relevant and mobile-friendly. ~ Klemen Kloboves, Google Software Engineer
This update is all the more reason businesses need to take off the back burner making their website "responsive", aka mobile friendly. The time is truly now.
Wikipedia defines Responsive Web Design (RWD) as an approach to web design aimed at crafting sites to provide an optimal viewing and interaction experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (from desktop computer monitors to mobile phones).
A website that displays on a smartphone or mobile device squished down so the entire page you see on a desktop now displays on a smartphone is not responsive, and definitely not mobile friendly. In today's hurried world, consumers shouldn't have to search through a website where they have to resize and swipe the pages of the website.
Google has a test to analyze a URL and report if the page has a mobile-friendly design. You can try it here.