Via Ginny Marvin | @ginnymarvin
On a Friday afternoon — last Friday, February 19, 2016, to be exact — Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page.
There will certainly be a lot of analysis to come on what this change means for advertisers — impressions, CPC, CTRs, average position and so on. But what exactly is changing?