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Email Marketing for the Holidays

3 Ways to Prepare Your Email Marketing for the Holidays

Larisa Bedgood via Relevate | @RelevateGroup Email marketing drove 17.7% of online orders in 2014 (behind only organic and paid search) and is poised to be a major player in the 2015 holiday marketing season. To make sure your emails aren't lost in a sea of dancing elf e-cards and ugly sweater party invitations, take these 3 steps to lay the groundwork...
The Year of the Smartphone

The Year of the Smartphone

I came across a pretty cool bit of information today thanks to John Caldwell at Red Pill Email. Yesmail released their 3Q Benchmark Report on Email Marketing. The report is titled “The Year of the Smartphone” and that probably isn't, (it shouldn’t be anyway) a surprise to most people. Smartphones are here to stay and we've way surpassed just reading the...