Responsive Design Mobile Marketing Emails Generate 24% More Clicks

Via Amy Gesenhues | @AmyGesenhues

According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24% more clicks than brands not using responsive design, but only 17% of marketers have fully adopted responsive design.

For its Q4 2015 Benchmark Report, Yesmail analyzed the impact responsive design had on mobile and desktop email open and click rates. Yesmail's findings show mobile email clicks account for 58% of all email clicks for brands using responsive design with all of their email marketing efforts. This is a 24% increase over brands not using responsive design. (Mobile clicks account for 46.7% of all email clicks for marketers not taking advantage of responsive design.)

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