Email Personalization is About So Much More Than Your [First_Name]

Email Personalization

Via John Bonini | @bonini84

For the vast majority of marketers, personalizing an email is as simple as inserting a [first_name] tag into any form of communication. This isn't personalization. Personalization is about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of their specific challenges.

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