How Millennials Require Us to Design the Technologies of Tomorrow

"What does the millennial generation mean for technology makers? In a nutshell, it means that interactive technologies, from smartphones to websites to mobile apps to SaaS apps, need to provide the most usable, self-guided, hiccup-free, efficient user experiences in history."

"Industry research indicates that by 2017, the millennial generation will comprise the largest online audience and will have more buying power than any other generation that has come before it, including the baby boomers. With 50% of e-commerce becoming m-commerce from smartphones and tablets by 2015, the need for website makers, e-commerce stores, and mobile app developers to ensure intuitive, easy, straightforward user experiences for mobile is higher than ever."

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