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The Complete Guide to Writing Product Descriptions That Convert

Via ConversionXL Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a...
 What Gets Shared Online? Depends How You See It.

What Gets Shared Online? Depends How You See It

Via Nina Zipkin | @NinaZipkin When you're launching a business, certainly one way you hope to catch on with customers is through word of mouth. But what is it about a company -- or even a cat video -- that inspires people to click that share button or email that link? According to a recent study published in the Journal of Consumer Research...