Search form

Can Facebook’s Reactions Actually Help Businesses Better Understand Fans?

Facebook's new reaction emoticons

Via Justin Lafferty | @jlafferty21

Facebook recently launched the long-tested Reactions feature, allowing users to emote with more than a simple like.

For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often.

While the design is a bit wonky (especially on mobile) and it may not deter people from still just hitting "like," there could be some useful insight gleaned from Reactions. Just don't base your entire Facebook strategy around it.

LiveWorld CEO Peter Friedman told SocialTimes that Facebook's Reactions feature is a "major advancement" and feels that it will help brands on Facebook.

Read the full article.