Via John Kultgen | @JohnKultgen
If you don't shift your social media approach this year, your brand will get left behind.
The reason for this thinking is linked to the rapid evolution that occurred over the last 12 months. In 2015, social media marketers saw a lot of changes. Instagram surpassed Twitter as the world’s second-largest social media network. Video became more prominent on almost all platforms. And Snapchat, of course, continued to grow.
So what can we learn from this past year as we plan our 2016 social media strategy? What mistakes must brands avoid?