How to Create Visually Effective Calls-To-Action
Via Rafal Tomal | @RafalTomal Designing your pages for conversion is a tricky job. It's a constant fight of what works and what doesn't. It's a never ending process of testing, measuring and making changes. One of the most difficult tasks is to point your visitors right into your call to action in order to catch their attention and interest them in your...
Is Your Website Layout Doing More Damage Than You Think?
Via Janie Kliever at Canva | @canva Underneath all the design decisions that you have to make, is something even more important: your website's layout. The layout provides a framework that structures your site in a way that makes sense, is easy to navigate, and lets your content shine. Read the full article.
Designing for the Web: Are There Colors You Should Avoid?
Via Carrie Cousins | @carriecousins The web is a rainbow of color options. Color is a great tool for grabbing the attention of users, providing visual interest and impact and creating contrast for readability. Color is also at the center of many design trends, including flat and material styles. But can you go wrong with color? Are there hues or...
Hand Lettering for Responsive Web Design
Via Alicia Cressall | @aliciacressall The re-emergence of hand lettering has taken over Instagram and has made it a sought-after skill again. Good hand lettering looks effortless and fun, but before you commit to including it in your web project ask yourself these questions: Does it fit the brand? Will the lettering scale, or the orientation change? Will...
How Often Should You 'Re-Skin' Your Company's Website?
Via Chuck Cohn | @ChuckCohn As your company evolves, you may find that the website you began your business with no longer accurately reflects your vision or your products and services. In this instance, a re-skin -- otherwise known as changes to the layout, visual appearance, and/or other elements -- can help you preserve the aspects of your website that...
Are You Making These Common Website Navigation Mistakes?
Via Kissmetrics | @Kissmetrics It's critical. The design of a website's navigation has a bigger impact on success or failure than almost any other factor. It affects traffic and search engine rankings. It affects conversions and user-friendliness. Everything important about your website is connected to the navigation, from content to the URLs....
How to Use Google Analytics to Design a Responsive Website
Via Sarah Smith | @sarahsmith82110 More and more people are accessing the web from smaller personal devices. With this ongoing trend, it's important to have a webpage with elements that respond differently to different devices. Otherwise, you're likely to use a growing source of traffic. Using Google Analytics can show these valuable data and...
Combining UX Design and Psychology to Change User Behavior
Via Nadine Kintscher from @smashingmag Ever wondered why your users don't interact with your product the way you hope? Persuading people to perform a particular action, like signing up or buying a product, is a challenge in most industries, especially when you want that action to be performed repeatedly. To understand the reasons behind what drives...