A/B Testing – You’re Doing It Wrong
Via Justin Baker | @justinucd A/B testing for many companies becomes a band-aid for poor value propositions. If your content is not being shared, maybe your content is actually not share-worthy, regardless of how amazing you make your “Share Now!” button. Read full article
The Paradox of Choice: Why Less is More in UX Design
Via Nick Patel | @NickMarcom You might think offering as many options as possible makes users more likely to purchase at least one thing from your website. However, it often distracts the user who will then put off the decision-making process and end up buying nothing at all. Read full article
10 Easy Ways to Increase Response Rates for Your Online Survey
Via SurveyReviews.net A well-designed survey, coupled with incentives and techniques to elicit response, can help guarantee a healthy response rate. Read full article
Color Theory for Sign Up Form Design
Via Michael Smith To get people to complete your forms, they need to notice them first. And color plays a big role in whether or not visitors see a form on your site. Read full article
How to Upgrade Your Small Business's Website Through Purpose-Driven Design
Via Matt Brown Your business needs a solid central online hub for your customers. And while your website can be simple, it needs to be effective — a factor that largely relies on its design. Read full article
What Is a Landing Page? Everything You Need to Create One That Converts
Via Carolyn Edgecomb | @carolyn_mariee As digital marketers, we’re almost always looking for ways to generate more leads. A well-crafted landing page is the single-most important tool in turning a visitor into a lead, so read this to make sure you’re doing it right. Read full article
Top UX Web Design Trends Your Business Should Focus On
Via Blue Fountain Media | @bfmweb The user experience is critical for your website design. Here's a look at some of the latest UX design trends to help your business resonate with users and keep them coming back for more. Read full article
What’s New In The World Of Web Development: Trends To Pay Attention To
Via Blue Fountain Media Staying afloat in today’s digital marketplace requires your website to make good use of technology and design trends. But you can’t consider design trends without development, the coding and the programming behind the design. Here's a look at some of the latest development trends. Read full article