Behavioral Marketing 101: The 3 Best Personalization Tactics You Haven’t Tried
Via Rikke Thomsen | @rikkethomsen91 If you’re like most marketers, you sent the same email to everyone on your list. But doing so increases your unsubscribe rate and lowers your open and click-through rates — meaning, you let a lot of potential revenue fly out the window. Read full article
Designing for Human Attention
Via Martin Jancik | @MartinJancik Design is perceived by our senses (vision, touch, hearing), and is immediately processed by our brain. Designers have to understand how to create experiences that go hand in hand with how the human brain evaluates them. Read full article
People Don’t Scroll (and Other Page Length Myths)
Via Marli Mesibov | @marsinthestars Webpage length doesn’t have a rule. It has guidelines. Here are a few myths to avoid and guidelines to follow when writing page content. Read full article
Neuroscience Principles to Increase Conversion Optimization
Via Ben Robertson Marketing is full of possible avenues to take and places to invest your budget, but if you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases and increase your conversion rate. Read full article
Common On-Site Search Mistakes and How to Fix Them
Via Stephen Moyers Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. Read full article
How Dark UX Patterns Target the Most Vulnerable
Via Ben Bate Dark UX patterns help companies maximize profits, but at the expense of the most vulnerable, and by damaging the web for everyone. Read full article
5 Tips to Create Landing Page CTA That Converts
Via Audrey Menager In this second article from Audrey, she gives advice on how to produce a really effective call-to-action (CTA). Don’t neglect the power of CTA because it encourages visitors to take the desired action. Read full article
5 Tips to Create Effective Design That Converts
Via Audrey Menager The user experience and design of landing pages determine whether people convert and that's why they shouldn't be underestimated. In this article, Audrey Menager gives guidance on how to achieve an effective design. Read full article