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When Does It Make Business Sense to Use a Microsite?

Via creative.onl Most marketing and SEO advice centers around focusing your attention on your main business website. But when does it make strategic and commercial sense to develop a separate microsite? What are the drawbacks? And what makes an effective microsite?  Read full article

The Pitfalls of Running A/B Tests

Via Ariel Verber A/B tests, a way to offer slightly different versions of your product to users of the same initial group, are probably one of the best ways to bring actionable data. But they aren't without pitfalls. Read full article

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