When Does It Make Business Sense to Use a Microsite?
Via creative.onl Most marketing and SEO advice centers around focusing your attention on your main business website. But when does it make strategic and commercial sense to develop a separate microsite? What are the drawbacks? And what makes an effective microsite? Read full article
7 Website Trends Everyone Should Avoid at All Costs
Via codegeekz.com Web design trends have changed more in the last five years than the last 30 combined. Learn about outdated website design trends, how to avoid them, and what to do instead. Read full article
10 Popular Design Trends It's Time to Let Die
Via @SEScacca Rather than holding onto techniques that no longer serve your business, clear them out and make way for modern trends that’ll have a greater impact. Read full article
Pay Attention to These Web Design Trends for 2020
Via @samselders2 What's the future of web design in 2020? Will everything change? Well — not everything, but some specific '20 web design trends are worth your attention. Read full article
The Problem with Dropdown Fields (And What You Should Use Instead)
Via Design Smarts Dropdowns are one of the default fields in the form design toolkit. But far too often, the dropdown is used in a way that makes user input more difficult. Read entire article
What If Amazon.com Actually … Is a Horrible Website?
Via Katie Notopoulos This author asks, "How does a powerful, innovative behemoth megacorporation repeatedly fail at its most basic task: running a website?" She admits she cherry-picked her examples, but still makes some good points. Read full article
Design Trends From Cyber Monday 2018
Via Sean McGowan The busiest online shopping event of the year provides an opportunity to analyze design strategies some online retailers put in place. Read full article
The Pitfalls of Running A/B Tests
Via Ariel Verber A/B tests, a way to offer slightly different versions of your product to users of the same initial group, are probably one of the best ways to bring actionable data. But they aren't without pitfalls. Read full article