Rules For Website Success: Keep Your Site Healthy
Via Ben Jacoby Ongoing website maintenance is the least fun part of developing a website, but we need to talk about it because your site is going to spend the vast majority of its lifetime being maintained, as opposed to being built. Read full article
5 Tips for Designing a High Converting Website Pop Up
Via Traffic & Sales Like them or not, website pop-ups are incredibly effective, especially when used right. Here are the key elements of a high converting website pop up and how you can pop up conversions with a few simple tweaks. Read full article
Design: Microinteractions Make the Difference
Via Noupe You think the big picture is what counts? You’re right, but only as long as it differentiates itself sufficiently. Today, the small UI elements and features are far more important. Thus, microinteractions are what you should pay special attention to when designing your projects. Read full article
Behavioral Marketing 101: The 3 Best Personalization Tactics You Haven’t Tried
Via Rikke Thomsen | @rikkethomsen91 If you’re like most marketers, you sent the same email to everyone on your list. But doing so increases your unsubscribe rate and lowers your open and click-through rates — meaning, you let a lot of potential revenue fly out the window. Read full article
Designing for Human Attention
Via Martin Jancik | @MartinJancik Design is perceived by our senses (vision, touch, hearing), and is immediately processed by our brain. Designers have to understand how to create experiences that go hand in hand with how the human brain evaluates them. Read full article
People Don’t Scroll (and Other Page Length Myths)
Via Marli Mesibov | @marsinthestars Webpage length doesn’t have a rule. It has guidelines. Here are a few myths to avoid and guidelines to follow when writing page content. Read full article
Neuroscience Principles to Increase Conversion Optimization
Via Ben Robertson Marketing is full of possible avenues to take and places to invest your budget, but if you understand what drives customers to make decisions, a few simple changes to your store can work with their cognitive biases and increase your conversion rate. Read full article
Common On-Site Search Mistakes and How to Fix Them
Via Stephen Moyers Your website’s search function could be damaging your conversion rates. And if it’s not acting as a bane to your conversion rates, it could be doing something almost as bad: not helping them either. Read full article