Micro Experiences Are Just as Important as the Design of Your Logo
Via Paul Woods | @paulillustrator Micro-experiences are branded moments that set digital product experiences apart from the next. They differentiate not through a logo or brand style guide, but through functionality and interactions. Brands live or die by the quality of the experiences they offer. Read full article
The Psychology of Price in UX
Via Dennis Last | @toxboe What’s the best way to sell a 2,000 dollar wristwatch? Right next to a 12,000 dollar watch. This mental process has a name. It’s called anchoring and adjustment. Read full article
Really Bad UX Mistakes That Even Great Teams Make
Via Jonathan Kim | @hijonathan This article breaks down some really bad UX mistakes that show up even in popular products with talented teams. Learn these mistakes and understand why they don't work so you can avoid them. Read full article