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Pinterest users more like to open their wallets

A recent study by SteelHouse shows users of social media Janey-come-lately Pinterest are 79 percent more likely to buy products they view on the site than users of Facebook are. E-Commerce News quotes industry insiders as saying that not only are Pinterest users more likely to buy, but what they buy tends to total approximately 50 percent more than the...

Spelling counts for Twitter cred

Trendy acronyms like OMG and TTYL aside, turns out that spelling and grammar play an important part in boosting the credibility of your tweets. Don't take our word for it. Take the word of Microsoft and Carnegie Mellon University. The two conducted a study to test the factors that most improve, and hurt, the credibility of social media messages. The...

Sharing regret

A new study by Pew shows 11 percent of social media users have regretted something they've shared online. And men experience sharing regret nearly twice as often as women. These findings and more are in a handy infographic assembled by ZoneAlarm that demonstrates social privacy behavior by gender and age. Take a look at the infographic

Get an infographic of your Twitter activity

Here's a fun way to see how you've been using Twitter that might reveal patterns and trends you might not otherwise notice: Vizify has made available a free service that will examine your Twitter activity and create an infographic showing your top followers, most re-tweeted tweets, and more. You'll need to sign in with your Twitter credentials, but...

The best time to blog

Along the lines of our recent post about the best times to tweet to increase readership, social sharing widget Sharaholic has published data about the best days to blog. In a nutshell: If you're looking to maximize social sharing, Thursday is your day. If boosting page views is your goal, Monday is your day. See how the other days of the week break...

How to increase your Twitter click-through rate

If you're spending time tweeting, then you're most likely including links inside your tweets back to your website. Dan Zarella at HubSpot has put together a report on some surprising (and, granted, some not-so-surprising) ways you can increase your tweet click-through rate (CTR). For example, who would have guessed that links in tweets made Thursday...

Most wired adults use social media

A recent Pew study reveals two out of three adults who are online, use social media. Most say they're there to stay in touch with friends Very few use it for romantic purposes: only 3 percent. Read more social media usage

Not in the social media game? Yes, you are

An article about social media by marketer Dave Toliver caught our eye. "If you think you're not 'on' or 'doing' social media, you're wrong," he writes. "Your company may not be active, but I guarantee your fans and your non-supporters are there." He goes on to outline seven ways to put social media to work for your business. Read "7 Ways to Create...

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