Avoid These Social Media Strategies in 2016
Via John Kultgen | @JohnKultgen If you don't shift your social media approach this year, your brand will get left behind. The reason for this thinking is linked to the rapid evolution that occurred over the last 12 months. In 2015, social media marketers saw a lot of changes. Instagram surpassed Twitter as the world’s second-largest social...
How to Speed Up Your Social Media Content Production
Via Laura Roeder | @lkr Embrace working in batches when generating your social media content and you'll see the benefits of economy of scale. Read the full article.
Social Media Event Marketing Strategy: Before, During, and After
Via Olsy Sorokina | @OlsySpeak Social media is an intrinsic part of how people experience almost every event now, and if you're a marketer, that means lots of new opportunities to get more out of your event marketing strategy. All you need is the right tools and a plan. Read the full Article
8 Social Media Tips for 2015 Holiday Shopping Season
Via Angie Pascale | @angiepascale Marketers preparing for the upcoming holiday shopping season can leverage social media channels leading up to and during the holidays can help to boost awareness, drive traffic, and increase sales. Here are 8 tips for preparing your site and social media networks. Read the full Article
Top 5 Instagram Analytics Tools - With Views From Industry Experts
Via Richard Sunley | @richyjin According to Instagram's press page, the photo based social network now has over 300 million active users per month with 70 million new photos uploaded each day. Talkwalker's Richard Sunley put together this list of 5 of the most useful Instagram tools currently on the market, complete with comments from Instagram...
A Beginner's Guide to Twitter Advertising
Michael Patterson via Sprout Social | @SproutSocial The only thing standing between you and tons of qualified ad impressions is learning the ropes of paid Twitter advertising. This guide will cover everything you need to know to get you set up on Twitter advertising and will walk through some of the decisions you’ll need to make when creating your first...
How to Use Facebook Audience Insights: A Beginner's Guide
Via Naomi Parry | @social_naomi You can use Facebook Audience Insights to learn about your audience - even if you are not advertising to them. HubSpot's guide explains how you can build stronger buyer personas, create more compelling content, and uncover some gems for your competitive research using this tool. Read the full Article
9 Ways to Improve Your Pinterest Marketing
Via Julia McCoy | @smexaminer Marketing on Pinterest is an excellent way to showcase your business, engage current and potential customers and boost your bottom line. Followers look to you and your business for valuable content. If you want more exposure and engagement for your pins, this article contains 9 ways to increase the likelihood. Read the...