Via Brent Csutoras | @brentcsutoras
Social media has become an integrated layer in our lives, available at almost every point in your day and even in space. It is this level of integration in our lives which has also made social media so powerful as a marketing tool and why just about every business has integrated it into their overall...
Via John Kultgen | @JohnKultgen
If you don't shift your social media approach this year, your brand will get left behind.
The reason for this thinking is linked to the rapid evolution that occurred over the last 12 months. In 2015, social media marketers saw a lot of changes. Instagram surpassed Twitter as the world’s second-largest social...
Via Laura Roeder | @lkr
Embrace working in batches when generating your social media content and you'll see the benefits of economy of scale.
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Via Olsy Sorokina | @OlsySpeak
Social media is an intrinsic part of how people experience almost every event now, and if you're a marketer, that means lots of new opportunities to get more out of your event marketing strategy. All you need is the right tools and a plan.
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Via Angie Pascale | @angiepascale
Marketers preparing for the upcoming holiday shopping season can leverage social media channels leading up to and during the holidays can help to boost awareness, drive traffic, and increase sales. Here are 8 tips for preparing your site and social media networks.
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Via Richard Sunley | @richyjin
According to Instagram's press page, the photo based social network now has over 300 million active users per month with 70 million new photos uploaded each day. Talkwalker's Richard Sunley put together this list of 5 of the most useful Instagram tools currently on the market, complete with comments from Instagram...
Michael Patterson via Sprout Social | @SproutSocial
The only thing standing between you and tons of qualified ad impressions is learning the ropes of paid Twitter advertising. This guide will cover everything you need to know to get you set up on Twitter advertising and will walk through some of the decisions you’ll need to make when creating your first...
Via Naomi Parry | @social_naomi
You can use Facebook Audience Insights to learn about your audience - even if you are not advertising to them. HubSpot's guide explains how you can build stronger buyer personas, create more compelling content, and uncover some gems for your competitive research using this tool.
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Via Julia McCoy | @smexaminer
Marketing on Pinterest is an excellent way to showcase your business, engage current and potential customers and boost your bottom line. Followers look to you and your business for valuable content. If you want more exposure and engagement for your pins, this article contains 9 ways to increase the likelihood.
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Via Carianne King | @socialmedia2day
A good social listening tool should be able to help you sort the data at hand and give you meaningful insights into what’s working and what's not.
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