New Research Shows How Fast Companies Have to Be in Social Media
Via Jay Baer | @jaybaer Speed of response has an impact on overall customer satisfaction and the willingness of unhappy customers to embrace your business post-complaint. But the impact of speed isn't massive. This is partially because when complaints ARE addressed, companies are doing a satisfactory job at answering them without delay. The real problem...
Inside the Growing Social Media Gap
Via Ryan Holmes | @invoker To avoid throwing good money after bad, companies need to ensure that their employees actually know how to use new and emerging social technologies. Those that succeed in closing the social media skills gap will discover new ways to reach and retain customers, engage and recruit employees, and boost productivity. Those...
A guide to measuring social media ROI
Via William Johnson | @mwilliamjohnson Social analytics tools can significantly increase ROI of a business, and social KPIs are completely measurable and can be significantly improved with time. But, how do you know which social KPIs you need to measure, and in what ways can you track them? The bottom line is you need social analytics to produce...Getting Started with Snapchat Marketing
Via Amy Schmittauer | @schmittastic If you're looking for some quick advice for kicking off your Snapchat marketing plan, start with this video from Savvy Sexy Social. Amy Schmittauer offers pro tips for using Snapchat to activate your audience, work with influencers, and provide a look behind the scenes at your business.
A Complete Guide to Hashtag Analytics
Via Dominique Jackson | @djthewriter By using hashtag analytics, you'll be able to run better campaigns, get details on your target audience and optimize your social media posts for more exposure, and using hashtags could help with SEO as well. In 2015, Google started to include Tweets in its search results. When you search Google for #fitness, the...
The complete beginner’s guide to Peach: What it is, how it works and how to build an audience
Via Ash Read | @Ashread_ Every so often a new app will suddenly appear on App Store and get everyone talking. The latest app to do this is Peach – a new social networking app from Dom Hofmann, co-founder of video-based social network Vine. We decided to drive below the surface and investigate how Peach works, as well as share a super-early case...
Facebook Contest Ideas for Your Business
Via Jennifer Beese | @jenniferbeese When done right, a social media contest can be a great vehicle for driving engagement and rewarding brand loyalty. It's also an easy way to get new Likes, email subscribers and sales leads for your business. Facebook's user base and low barrier to entry makes it a popular platform to hold contests. But...
Social Brand Mentions: Key Tools To Find And Fully Capitalize On Them For Marketing
Via John Lincoln | @johnelincoln What are people saying about your brand online? Is your company receiving good publicity? What are customers telling their friends on social media about your products or services? It's important that you know the answer to those questions. If you don't monitor mentions of your brand online, then you're missing...