How Is Gen Z Using Social Media?
Via Kimberlee Morrison | @kymleeisawesome Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. Read the full article.
How to Integrate Email and Social Media to Increase Engagement
Via Jennifer Watts on JeffBullas.com | @jeffbullas Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it's difficult to keep up. However, social media has become an essential element of online marketing. While...
The Science Behind a Pinned Tweet: 5 Ways to Get Noticed
Via Dominique Jackson | @djthewriter Pinned Tweets are Tweets that stay static on the top of your profile. When people visit your profile, the pinned Tweet is the first thing they see, regardless of when you Tweeted it. That gives it prime real estate on a social network that typically moves lightning fast. Ever since the feature was first...
Plan ahead to take social analytics to the next level
Via Marissa Cazem | @marissacazem Brands need a clear plan to get social analytics right, Marissa Cazem writes. That means careful preparation and strategic use of real-time data. "By having a clear social media analytics plan, brands can improve social media performance, increase customer happiness, minimize corporate risk and loss in revenue and...
8 Strategies for Getting More Likes on Facebook
Via Sarah Dawley | @sarahdawley What you post on Facebook won't reach every single person who has liked your Page. This is because the number of likes your Page has isn't the guaranteed size of your audience, it's the potential size of it. For all of those likes to truly matter, you need relevant and valuable content that people engage with on a regular...
Facebook 'undisputed leader' in mobile advertising, study shows
Via Daniel Kobialka | @dkobialka Facebook (NASDAQ: FB) earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer. The study, titled "AppsFlyer Performance Index Mobile World Congress (MWC) Special Edition,"...
Can Facebook’s Reactions Actually Help Businesses Better Understand Fans?
Via Justin Lafferty | @jlafferty21 Facebook recently launched the long-tested Reactions feature, allowing users to emote with more than a simple like. For those done decrying the lack of a dislike button, this might actually help Facebook page admins through better feedback — assuming people adopt the feature more often. While the design is a bit...
Making Instagram Work for Your Brand
Via Molly Buccini | @mollybuccini Instagram advertising has officially surpassed Twitter ads, according to a recent report from MarketingLand, and it's a reminder that the golden age of Instagram for selfies and #TBT is still here. And it's time for your brand to get on board. For the old-school marketers who doubt the power of this visual social...