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Build a Killer Instagram Following

How to Build a Killer Instagram Following and Increase Your Sales

Via Neil Patel | @neilpatel If your target audience loves visuals, then you cannot afford to ignore the platform that sees 70 million photo updates every day ... Instagram.  In particular, businesses belonging to the fashion, travel or food industry have a terrific opportunity to engage with their audience on Instagram. Yet, only 30% of...
How Is Gen Z Using Social Media

How Is Gen Z Using Social Media?

Via Kimberlee Morrison | @kymleeisawesome Generation Z is starting to come into its own and distinguishing itself from other generations. Very often we hear talk about millennials using social sites, but Gen Z should be your focus if you’re trying to capture viewers and users in emerging markets. Read the full article.
Integrate Email & Social Media to Increase Engagement

How to Integrate Email and Social Media to Increase Engagement

Via Jennifer Watts on | @jeffbullas Back in the day, social media meant dealing with Facebook only, or maybe MySpace. These days, there are so many different social media outlets – Facebook, Twitter, Instagram, Pinterest, Reddit – it's difficult to keep up. However, social media has become an essential element of online marketing. While...
Why you need a pinned tweet

The Science Behind a Pinned Tweet: 5 Ways to Get Noticed

Via Dominique Jackson | @djthewriter Pinned Tweets are Tweets that stay static on the top of your profile. When people visit your profile, the pinned Tweet is the first thing they see, regardless of when you Tweeted it. That gives it prime real estate on a social network that typically moves lightning fast. Ever since the feature was first...
10 Point Checklist Social Media Analytics

Plan ahead to take social analytics to the next level

Via Marissa Cazem | @marissacazem Brands need a clear plan to get social analytics right, Marissa Cazem writes. That means careful preparation and strategic use of real-time data. "By having a clear social media analytics plan, brands can improve social media performance, increase customer happiness, minimize corporate risk and loss in revenue and...
8 Strategies for Getting More Likes on Facebook

8 Strategies for Getting More Likes on Facebook

Via Sarah Dawley | @sarahdawley What you post on Facebook won't reach every single person who has liked your Page. This is because the number of likes your Page has isn't the guaranteed size of your audience, it's the potential size of it. For all of those likes to truly matter, you need relevant and valuable content that people engage with on a regular...

Facebook 'undisputed leader' in mobile advertising, study shows

Via Daniel Kobialka | @dkobialka Facebook (NASDAQ: FB) earned the top spot in the power rankings for every category and region among platforms included in a new mobile advertising study from mobile marketing analytics platform provider AppsFlyer. The study, titled "AppsFlyer Performance Index Mobile World Congress (MWC) Special Edition,"...
Make Instagram Work for Your Company

Making Instagram Work for Your Brand

Via Molly Buccini | @mollybuccini Instagram advertising has officially surpassed Twitter ads, according to a recent report from MarketingLand, and it's a reminder that the golden age of Instagram for selfies and #TBT is still here. And it's time for your brand to get on board. For the old-school marketers who doubt the power of this visual social...
Social Media Affects Content Marketing and SEO

6 Ways Social Media Affects Content Marketing and SEO

Via Jayson Demers | @jaysondemers Social media affects content marketing and SEO in both direct and indirect ways, and can greatly enhance the overall value of your multifaceted online marketing campaign. When working together, each influences and encourages the other two to grow, making the most profitable approach less of a single strategy and more of...