The Basics of Keyword Research for Content Marketers
Via Annie Sisk | @AnnieSisk It's understandable when you consider that the details of how search engines go about indexing and ranking web pages are quite literally super-secret, kept under lock and key, protected by multi-million dollar non-disclosure agreements. And that mystique has left many small business site owners struggling to get found in...
Google Core Algorithm Updates Continue As SEOs Notice Weekend Google Update
Via Barry Schwartz | @rustybrick Another Google update this weekend has been confirmed, but it is a core update, not Penguin. Almost exactly like the week before, many SEOs and webmasters this weekend reported major ranking changes in Google. Google was quick to answer that this weekend was the same as last, with ongoing updates to their core...
How To Uncover SEO Content Marketing Ideas With Google Search Analytics
Via Derek Edmond | @DerekEdmond We all know Google Search Console has evolved significantly. One of the key areas where the platform has become essential is in the Search Analytics dashboard. With nearly all organic keyword data blocked due to "not provided," this dashboard has become more important in helping SEO campaign management. And while Search...
Your Guide To Link Building For SEO In 2016
Via Jayson DeMers | @jaysondemers No fundamental element of SEO has received as much scrutiny or attention over the past few years as link building. Local SEO experienced a few twists and turns, Mobilegeddon served as a kick in the pants to any businesses who hadn't yet adopted a mobile-friendly site, and the revelation of Google's search quality raters...
7 Advanced Ways to Improve Your Site's SEO
Via Jayson DeMers | @jaysondemers Want to succeed at SEO? Good practices start with avoiding bad habits of the past. Eliminate ineffective practices and replace them with strategic, content-focused tactics. Jason's article provides seven great ways to do that! Read the full article.
9 SEO Ideas for Small Businesses on a Budget
Via John Tabita | @johntabita Search engine optimization can be defined as "everything you do to improve your visibility in search engines." But SEO has evolved beyond mere on-page optimization and link building. Once unrelated fields like social media and content marketing have become necessary ingredients to a successful search...
SEO: The Best URLs Contain Keywords
Via Jill Kocher | @jillkocher Optimizing URLs to contain keywords is good for search engine optimization and also helps consumers recognize the content they'll see when they click a link from search results pages. Because customers are more likely to choose a keyword URL in the search results, each click indicates that the page was indeed worthy of...
How Google May Rank Apps & App-Only Content
Via Barry Schwartz | @rustybrick In 2016, Google's App Indexing and how Google handles ranking apps will be an incredibly important area for SEOs to pay attention to. Learn how ranking differs between the way Google ranks web content versus app content. Read the full Article