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Keyword research: a key element of SEO & content marketing

Keyword Research: A Key Element of SEO & Content Marketing

Via Trond Lyngbø | @TrondLyngbo Imagine you're in an auditorium, facing a large audience of your best customers. You're getting ready to speak to them. You can say whatever you want, but there's just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or get up...
The 2016 State of Link Building Survey - Results & Analysis

The 2016 State of Link Building Survey - Results & Analysis

Via Nicholas Chimonas | @NChimonas SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn't happened yet, and I'm happy to say that link building as a practice has greatly evolved. But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams...
6 strategies to build links for your small business website

6 strategies to build links for your small business website in 2016

Via Pratik Dholakiya | @DholakiyaPratik Link building remains the cornerstone of most search engine optimization efforts. According to Moz's "2015 Search Engine Ranking Factors Study," links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most...
Will New TLD's Affect SEO

Do New Top-Level Domains Affect SEO?

Via Michael Keshen | @michaelkeshen With hundreds of top-level domains to end a domain name with — ranging anywhere from .xyz to .pizza — there has never been a better time to find a domain that perfectly matches your name or brand. Since these options are still new to many people, it's understandable why concerns can arise when opting for, say, .bike...
Google Boost Mobile Friendly Algorithm Coming in May

Google to boost mobile-friendly algorithm this coming May

Via Barry Schwartz | @rustybrick Google announced on the Webmaster blog that they are going to be boosting the effects of themobile-friendly algorithm they launched back on April 21, 2015. The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout....
How to Identify Long Tail Keywords for Your SEO Campaign

How to Identify Long-Tail Keywords for Your SEO Campaign

Via Jayson DeMers | @jaysondemers People's keyword searches are increasingly moving toward long-tail because natural language search is becoming more popular and pervasive, especially with the momentum of mobile technology and search. But unlike the fiercely competitive field of core keywords, it's hard to precisely identify the right long-tail keywords...
How to Optimize Your Social Media Posts for Search Engines

How to Optimize Your Social Media Posts for Search Engines

Via Vlad Rascanu | @VladRascanu Today, social media platforms have become a multi-billion dollar industry of their own. With such insane popularity, social media absolutely shouldn't be disregarded by marketers, especially when you are trying to improve your rankings in search engines, because Google and "the rest of the gang" pays a good amount of...
Typing Blogging Keyboard

5 Simple Strategies To Improve Your Blog’s Search Rankings

Via Daniel Faggella | @CLVboost Whether you're a B2B or B2C marketer, there's ample opportunity to boost your search engine rankings through blogging. However, you can't implement a short-term approach to build a long-term source of organic traffic. When you're doing SEO, you need to be cautious. Some of the strategies that worked in the past will now...
local seo for real estate agents

10+ Ways to Harness Local SEO for Your Real Estate Marketing

Via Seth Price | @sethstuff Confirming the importance of optimizing for local, a Google report from April 2015 found that Google searches containing "near me" have multiplied 34 times since 2011, and it's no different in the real estate space: The National Association of REALTORS®' Digital House Hunt study from early 2015 found that 69% of...