Boost Your SEO Efforts Through Social Media, Contests and Giveaways
Via Jim Belosic | @shortstacklab When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy...
How Many Words In ALT Text For Google?
Via Shaun Anderson | @Hobo_Web Text in Alt tags are 'counted' by Google (and Bing) on a page level, but be careful over emphasizing them – as with every element of SEO in 2016. A lot of websites penalized for over-emphasizing invisible elements on a page, so don't do it. However, ALT tags are significant and an important challenge to get right. Use...
5 ways SEO and PR should be working together
Via Erin Everhart | @erinever When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. With a newly integrated and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you'll see variations in how well this is actually executed...
A Step-by-Step Process for Discovering and Prioritizing the Best Keywords
Via Rand Fishkin | @randfish Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In this article, Rand shares a strategic and straightforward 4-step process (including a passel of tools...
SEO Etiquette. White Hats, Black Hats and Google Penalty
Via Matt Dawson from Matt Dawson's Digital Marketing Blog SEO is not always that straight-forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play by the rules and there is such a thing as being penalized by Google for your SEO methods, this is through...
Stop messing up your SEO and do these things instead
Via Matt Clough | @MattJClough The days of using underhand tactics like hidden text and keyword stuffed title tags to influence search rankings may be rapidly retreating into the mists of time, but as much as search engine optimisation (SEO) is coming to reflect time-honoured good marketing practices, there is still a considerable amount to be aware of...
Google Warns Site Owners Their Site is Not Mobile-Friendly in Mobile Search Results
Via Barry Schwartz | @rustybrick Google is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show directly in the mobile search results, but only to the site owner, when Google knows that the searcher is the owner of the site. John Mueller of Google confirmed this is an experiment...
Keyword Research: A Key Element of SEO & Content Marketing
Via Trond Lyngbø | @TrondLyngbo Imagine you're in an auditorium, facing a large audience of your best customers. You're getting ready to speak to them. You can say whatever you want, but there's just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or get up...