6 strategies to build links for your small business website in 2016
Via Pratik Dholakiya | @DholakiyaPratik Link building remains the cornerstone of most search engine optimization efforts. According to Moz's "2015 Search Engine Ranking Factors Study," links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most...
Do New Top-Level Domains Affect SEO?
Via Michael Keshen | @michaelkeshen With hundreds of top-level domains to end a domain name with — ranging anywhere from .xyz to .pizza — there has never been a better time to find a domain that perfectly matches your name or brand. Since these options are still new to many people, it's understandable why concerns can arise when opting for, say, .bike...
Google to boost mobile-friendly algorithm this coming May
Via Barry Schwartz | @rustybrick Google announced on the Webmaster blog that they are going to be boosting the effects of themobile-friendly algorithm they launched back on April 21, 2015. The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout....
How to Identify Long-Tail Keywords for Your SEO Campaign
Via Jayson DeMers | @jaysondemers People's keyword searches are increasingly moving toward long-tail because natural language search is becoming more popular and pervasive, especially with the momentum of mobile technology and search. But unlike the fiercely competitive field of core keywords, it's hard to precisely identify the right long-tail keywords...
FAQ: All About The Changes To Google’s Ad Layout On Desktop Search Results
Via Ginny Marvin | @ginnymarvin On a Friday afternoon — last Friday, February 19, 2016, to be exact — Google confirmed that search results pages on desktop will no longer show text ads in the right sidebar. Instead, as many as four text ads will display above the organic listings, and three text ads will show at the bottom of the page...
How to Optimize Your Social Media Posts for Search Engines
Via Vlad Rascanu | @VladRascanu Today, social media platforms have become a multi-billion dollar industry of their own. With such insane popularity, social media absolutely shouldn't be disregarded by marketers, especially when you are trying to improve your rankings in search engines, because Google and "the rest of the gang" pays a good amount of...
5 Simple Strategies To Improve Your Blog’s Search Rankings
Via Daniel Faggella | @CLVboost Whether you're a B2B or B2C marketer, there's ample opportunity to boost your search engine rankings through blogging. However, you can't implement a short-term approach to build a long-term source of organic traffic. When you're doing SEO, you need to be cautious. Some of the strategies that worked in the past will now...
10+ Ways to Harness Local SEO for Your Real Estate Marketing
Via Seth Price | @sethstuff Confirming the importance of optimizing for local, a Google report from April 2015 found that Google searches containing "near me" have multiplied 34 times since 2011, and it's no different in the real estate space: The National Association of REALTORS®' Digital House Hunt study from early 2015 found that 69% of...