Via Erin Everhart | @erinever
When it comes to digital marketing, SEO and PR go together like peanut butter and jelly.
With a newly integrated and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you'll see variations in how well this is actually executed...
Via Rand Fishkin | @randfish
Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness.
In this article, Rand shares a strategic and straightforward 4-step process (including a passel of tools...
Via Matt Dawson from Matt Dawson's Digital Marketing Blog
SEO is not always that straight-forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play by the rules and there is such a thing as being penalized by Google for your SEO methods, this is through...
Via Matt Clough | @MattJClough
The days of using underhand tactics like hidden text and keyword stuffed title tags to influence search rankings may be rapidly retreating into the mists of time, but as much as search engine optimisation (SEO) is coming to reflect time-honoured good marketing practices, there is still a considerable amount to be aware of...
Via Barry Schwartz | @rustybrick
Google is now issuing a new type of warning to site owners if their site is not mobile-friendly. The new warnings show directly in the mobile search results, but only to the site owner, when Google knows that the searcher is the owner of the site.
John Mueller of Google confirmed this is an experiment...
Via Trond Lyngbø | @TrondLyngbo
Imagine you're in an auditorium, facing a large audience of your best customers. You're getting ready to speak to them. You can say whatever you want, but there's just one condition: As soon as you complete your first sentence, people can decide whether to stay inside and listen to the rest of your speech — or get up...
Via Nicholas Chimonas | @NChimonas
SEO futurists have predicted the death of links as a ranking signal for years on end. That hasn't happened yet, and I'm happy to say that link building as a practice has greatly evolved.
But rapid change often creates confusion, and there doesn't yet seem to be a strong consensus on how link building teams...
Via Pratik Dholakiya | @DholakiyaPratik
Link building remains the cornerstone of most search engine optimization efforts. According to Moz's "2015 Search Engine Ranking Factors Study," links have the strongest association with higher search rankings of all the (known) attributes used by Google in its core ranking algorithm. But one of the most...
Via Michael Keshen | @michaelkeshen
With hundreds of top-level domains to end a domain name with — ranging anywhere from .xyz to .pizza — there has never been a better time to find a domain that perfectly matches your name or brand. Since these options are still new to many people, it's understandable why concerns can arise when opting for, say, .bike...
Via Barry Schwartz | @rustybrick
Google announced on the Webmaster blog that they are going to be boosting the effects of themobile-friendly algorithm they launched back on April 21, 2015.
The mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that may be why it will be a gradual rollout....