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AdWords’ new extra headline

AdWords' new extra headline: 7 ways to make the most of it

Via Matt Lawson | @onemanisthelaw During a Google Performance Summit Keynote, a wide range of exciting new stuff was introduced, most noticeably were the expanded text ads. Currently being tested are ads with two 30-character headlines and one 80-character description line. Compared to your existing ads, it’s 45 extra characters in text, plus an...
SEO or Content Marketing? Rock Both

SEO or Content Marketing? Here's How to Rock Both

Via Goran Mirkovic | @ClemmRusty When it comes to SEO and content marketing, people constantly feel like one is more important than the other. For most inexperienced online businesspeople, SEO seems as something that is essential to their websites' successes, while content marketing feels like a strategy that only big and powerful brands have the...
Google

Google continues testing new search results interfaces

Via Barry Schwartz | @rustybrick Google is constantly playing around and testing user interfaces for their search results and other services. Just recently, we captured them testing black instead of blue links in the main search results. Now, we are seeing Google testing two different interfaces, one that has a much more spacious and wider search...
Boost Your SEO Efforts Through Social Media, Contests and Giveaways

Boost Your SEO Efforts Through Social Media, Contests and Giveaways

Via Jim Belosic | @shortstacklab When it comes to connecting with customers - both existing and new - few things beat social media contests, giveaways, and sweepstakes. Contests excite fans of a brand and, when done right, encourage sharing and motivate those fans to spread the word about the giveaway, ultimately doing much of the heavy...
How Many Words for ALT Text for Google?

How Many Words In ALT Text For Google?

Via Shaun Anderson | @Hobo_Web Text in Alt tags are 'counted' by Google (and Bing) on a page level, but be careful over emphasizing them – as with every element of SEO in 2016. A lot of websites penalized for over-emphasizing invisible elements on a page, so don't do it. However, ALT tags are significant and an important challenge to get right. Use...
5 Ways SEO and PR Should Be Working Together

5 ways SEO and PR should be working together

Via Erin Everhart | @erinever When it comes to digital marketing, SEO and PR go together like peanut butter and jelly. With a newly integrated and constantly evolving digital landscape, marketing and communication channels are working together more closely than ever before. Granted, you'll see variations in how well this is actually executed...
Step-by-Step Process for Discovering and Prioritizing the Best Keywords

A Step-by-Step Process for Discovering and Prioritizing the Best Keywords

Via Rand Fishkin | @randfish Keyword research, when done right, is a fairly complex process. Uncovering new keywords and appraising their value should involve a robust toolkit, a multitude of different sources, and a great deal of thoughtfulness. In this article, Rand shares a strategic and straightforward 4-step process (including a passel of tools...
SEO Etiquette. White Hats, Black Hats and Google Penalty.

SEO Etiquette. White Hats, Black Hats and Google Penalty

Via Matt Dawson from Matt Dawson's Digital Marketing Blog SEO is not always that straight-forward. There are many SEO agencies that will offer companies services to improve their SERP visibility however, some agencies (and individuals) do not play by the rules and there is such a thing as being penalized by Google for your SEO methods, this is through...

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