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 SEO Copywriting for Google and Humans

SEO Copywriting for Google and Humans

Via Kim Cooper Google has specific SEO factors it looks for when ranking pages in search results. Their priority is their users' experience. So the more you serve the reader, the more Google serves you. Read full article
AdWords’ new extra headline

AdWords' new extra headline: 7 ways to make the most of it

Via Matt Lawson | @onemanisthelaw During a Google Performance Summit Keynote, a wide range of exciting new stuff was introduced, most noticeably were the expanded text ads. Currently being tested are ads with two 30-character headlines and one 80-character description line. Compared to your existing ads, it’s 45 extra characters in text, plus an...

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