Via Brian Lich
Meta descriptions are often a less-loved stepchild of the SEO world. This article instructs you how to write a meta description further, beginning first with a few basics and then transitioning into a few best practices and useful tools.
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Via Content Strategy Team
Many people are unaware of Google’s rules. They may fall victim to a snake oil SEO expert who leverages black hat techniques promising to rocket their rankings. The list of “not-to-dos” is long, but here are some that stand out.
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Via Garry Grant | @garrygrant
Negative SEO involves using black hat SEO not to improve your own rankings, but to destroy the rankings of another site. Learn what you can do to protect yourself.
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Via Stephan Spencer | @sspencer
What is a featured snippet, and how can you position your content to rank for one? This article explains this search feature and provides tips for optimizing your pages for it.
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Via Phil Frost | @pcfrost
The dominance of mobile devices over traditional desktop computers — in the present and future — couldn’t be clearer. So Google’s new mobile-first index should come as no surprise.
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Via Neil Patel | @neilpatel
One of the most frustrating things about SEO is getting everything to work together like it should. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly.
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Via Neil Patel | @neilpatel
I’m like most SEOs I know. I get excited about advanced SEO tactics — stuff like site framework auditing and data researching via end-user value. But, there’s one advanced technique that a lot of SEOs completely neglect. It’s called internal linking.
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Via Barry Feldman | @FeldmanCreative
In the cutthroat SEO world—where the glory goes to those who claim page one rankings on the Google search engine result page (SERP)—it’s a mistake of the highest order. Conversely, when you understand how to select the best keywords for your blog posts, you gain an immense advantage over your competition.
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Via Neil Patel | @neilpatel
Neil Patel has uncovered a specific speed factor Google uses to rank your website. It’s not just speed alone that matters, but a specific type of page speed that makes the real difference.
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Via Ryan Shelley | @ryan_shelley
Having a clear and strategic search strategy is what often separates those who succeed from those who don’t. Ryan Shelley takes a look at how the industry has grown and shifted over the past year, and then looks ahead to 2017.
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