What is Negative SEO and How Can You Safeguard Against Attacks?
Via Garry Grant | @garrygrant Negative SEO involves using black hat SEO not to improve your own rankings, but to destroy the rankings of another site. Learn what you can do to protect yourself. Read full article
How to Rank for ‘Position 0’ in 3 Simple Steps: A Featured Snippets Primer
Via Stephan Spencer | @sspencer What is a featured snippet, and how can you position your content to rank for one? This article explains this search feature and provides tips for optimizing your pages for it. Read full article
Google's Mobile-First Index Is Changing the Rules of SEO
Via Phil Frost | @pcfrost The dominance of mobile devices over traditional desktop computers — in the present and future — couldn’t be clearer. So Google’s new mobile-first index should come as no surprise. Read full article
How to Create Search Engine Friendly Title Tags
Via Neil Patel | @neilpatel One of the most frustrating things about SEO is getting everything to work together like it should. There are so many little elements in SEO that sometimes it seems impossible for everything to work out perfectly. Read full article
Neil Patel’s Guide to Internal Linking
Via Neil Patel | @neilpatel I’m like most SEOs I know. I get excited about advanced SEO tactics — stuff like site framework auditing and data researching via end-user value. But, there’s one advanced technique that a lot of SEOs completely neglect. It’s called internal linking. Read full article
Blog Keywords: 16 Tips to Select Better Keywords for Your Articles
Via Barry Feldman | @FeldmanCreative In the cutthroat SEO world—where the glory goes to those who claim page one rankings on the Google search engine result page (SERP)—it’s a mistake of the highest order. Conversely, when you understand how to select the best keywords for your blog posts, you gain an immense advantage over your competition. Read full...
The Overlooked Speed Factors That Impact Google Rankings
Via Neil Patel | @neilpatel Neil Patel has uncovered a specific speed factor Google uses to rank your website. It’s not just speed alone that matters, but a specific type of page speed that makes the real difference. Read full story
What We’ve Learned About SEO in 2016
Via Ryan Shelley | @ryan_shelley Having a clear and strategic search strategy is what often separates those who succeed from those who don’t. Ryan Shelley takes a look at how the industry has grown and shifted over the past year, and then looks ahead to 2017. Read full article