Via @whipalash
Search engine optimization (SEO) is the key to having a successful website. Here are some picks for the five best new SEO tools for marketers.
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Via Andy Taylor
Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search.
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Via Raul Harman
Designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the search engine results pages, drives greater traffic to it, and gives you the opportunity to delight a visitor.
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Via Phil Frost | @pcfrost
Everyone wants their website to be on the first page of Google’s search results pages (SERPs). Since 95% of all clicks are made on the first page, it makes sense. Knowing this doesn’t really help you, though. What you really need to know is how to get your site ranked on the first page of Google’s search results for as many...
Via Diana Ford | @diana__ford
Small business SEO is not as straightforward as it sounds — it could even turn out to be the most difficult form of promoting your business online. But the right SEO can give your small business a better chance of getting strong organic search visibility, and that’s huge.
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Via Miriam Ellis
Ever since Google rolled out Questions and Answers in mid-2017, writer Miriam Ellis has been trying to get a sense of its reception by consumers and brands. This feature enables local business owners and the public to answer consumer questions, adding another data layer to knowledge panels and local finders.
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