Content Accuracy Is Not a Ranking Factor
Via @geochingu Google’s Danny Sullivan explained its systems rely on topic relevance and authority to rank content. Read full article
What the Numbers Tell Us About the Current Voice Search Opportunity
Via Andy Taylor Since we can't segment voice from typed interactions in performance reports easily, it's helpful optimization for voice search overlaps with traditional search. Read full article
Google: The Web is Faster Since Page Speed Became a Ranking Factor
Via Matt Southern Google says sites are faster and abandonment rates are down since making page speed a ranking factor last year. Read full article
Web Design & SEO: Everything Designers Should Know
Via Raul Harman Designing a spotless website is pointless if it’s not visible on Google. This is where SEO shines. It increases your site’s exposure in the search engine results pages, drives greater traffic to it, and gives you the opportunity to delight a visitor. Read full article
Google PageRank is Not Dead: Why It Still Matters in 2018
Via Tim Soulo It's a long read, but this article helps explain how links can affect your website's search ranking. Read full article
5 Ways to Carve Out a Top Spot in Google Search Results
Via Phil Frost | @pcfrost Everyone wants their website to be on the first page of Google’s search results pages (SERPs). Since 95% of all clicks are made on the first page, it makes sense. Knowing this doesn’t really help you, though. What you really need to know is how to get your site ranked on the first page of Google’s search results for as many...
Small Business SEO: How to Implement SEO for Small Businesses
Via Diana Ford | @diana__ford Small business SEO is not as straightforward as it sounds — it could even turn out to be the most difficult form of promoting your business online. But the right SEO can give your small business a better chance of getting strong organic search visibility, and that’s huge. Read full article
How Is Google's New "Questions and Answers" Feature Being Used?
Via Miriam Ellis Ever since Google rolled out Questions and Answers in mid-2017, writer Miriam Ellis has been trying to get a sense of its reception by consumers and brands. This feature enables local business owners and the public to answer consumer questions, adding another data layer to knowledge panels and local finders. Read full article