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Mobile Is A Data Treasure Trove – Not Just Another Touchpoint

Via Brielle Jaekel | @MobileMktrDaily Reaching your customer through their mobile device can be a great sales opportunity, but Brielle Jaekel reminds us not to loose the chance to learn more about your customers. If you stop to listen, you might learn something you didn't know before. Read the full article.
The Definitive Guide to Accelerated Mobile Pages (AMP)

The Definitive Guide to Accelerated Mobile Pages (AMP)

Via Neil Patel | @neilpatel It's time to speed up your mobile pages. When Google launched the mobile friendliness update and eventually made it one of the search ranking factors, site owners began looking forward to a faster mobile experience. Speed is an integral part of designing web pages. ..about 40% of people will abandon a web page that...
Google's Mobile May is Fast Approaching

Google #MobileMay: Continuing to Make the Web More Mobile Friendly

May is just 2 weeks away which means we're 2 weeks closer to Google's #MobileMay. What you say is "MobileMay"? #MobileMay is the much-anticipated coming of Google's latest update to their search algorithm. This update promises to be even more focused on serving up mobile-friendly results to individuals using the search giant with their quest for...
Are Chatbots the Next Big Step Forward

Are chatbots the next big step forward for mobile marketing?

Via Chantal Tode via Mobile Marketer | @MobileMktrDaily An explosion of relatively easy-to-develop messaging interfaces is expected this year as marketers look to capitalize on the time spent in Facebook Messenger, Kik and other similar apps. With mobile users typically spending most of their time in just a few apps, marketers are looking beyond their...
#MobileMay: What you should know & what you should do

#MobileMay: What you should know & what you should do

Every year Google tweaks and adjusts their search algorithm. Most of these modifications are minor, however, over the last 365 days the search engine mega-giant had made 6 MAJOR updates. If you're the counting sort, go back a few more years and you'll see the combined total is a jaw-dropping 39 major updates. Well, get ready because it's probably going to...
7 Tips to Leverage the Power of SMS Marketing

7 Tips to Leverage the Power of SMS Marketing

Via Brit Tammerorg | @BritTammeorg According to a survey by ScanLife, 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? If you're already on board with SMS marketing, here are some tips and suggestions on how...
Get started with Accelerated Mobile Pages

How To Get Started With Accelerated Mobile Pages (AMP)

Via Paul Shapiro | @fighto This past October, Google announced Accelerated Mobile Pages (AMP), a very accessible framework for creating fast-loading mobile web pages. The open-source initiative is designed to enable publishers to easily improve speed (and consequently, the user experience) for their mobile readership without sacrificing any ad...
9 Tips on How to Sell Better to Your Mobile Visitors

9 Tips on How to Sell Better to Your Mobile Visitors

Via Huyen Truong | @HuyenTruongMBA Mobile marketing spend is predicted to hit $65 billion by 2019 in the US. Today's mobile users have high expectations. As well as loading quickly, mobile sites must look great, be easy to navigate and create an overall satisfying experience. Only then will users downsize from the desktop. Getting them to this point...
Notifications

84% of Millennials Act on Push Notifications

Andrew Corselli via Direct Marketing | @DirectMarketingNews A recent study found 84% of Gen Y acts on push notifications for location-based apps. As a marketing professional, it's hard to overlook these numbers especially if you are trying to reach out to the younger market. Considering there are around eighty million millennials in America alone,...

Mobile app use up 115%

We love our apps. And new numbers from 2013 prove it. Analytics firm Flurry reports app usage was up 155% last year. Messaging and social apps had the largest gain: up 203%. Read more about increased app usage in 2013

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