Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed
Via Daniel An The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That's a big problem. Read full article
7 Ways to Use Transactional SMS Messaging
Via Listrak Transactional SMS messages based on triggered events are designed to increase loyalty, prevent lapsed buying behavior and re-engage consumers that represent the most value to your brand. This article presents some examples of how transactional SMS messages can be used. Read full article
Top Reasons Why You Need A Mobile-Friendly Website
Via CyberMark Mobile responsiveness refers to a website’s ability to respond to and adapt its layout or content to a different screen size. Provide a positive experience on your website, and visitors are more likely to convert to customers. Read full article
75% of Marketers Optimize Mobile Sites
Via Heather Fletcher | @heatherreporter Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices. That number’s grown in 2017, as even Google demands the mobile Web experience be flawless in order to rank in search results. Read full article
SMS Helps Retailers with Sales and Customer Engagement
Via Andy Shirey | @AndyShirey Ninety-seven percent of United States smartphone users are texting at least once a day. On top of that, 75 percent of millennials choose to text over taking a call. These numbers are not just a mobile marketer’s hopes and dreams – they are statistical facts. Read full article
Mobile Internet Use Passes Desktop for the First Time
Via Darrell Etherington | @etherington More users around the world are accessing the Internet from mobile devices than from desktop computers for the first time, according to Internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2%, vs. 48.7% for desktop access. Read full article
How to Drive Growth in a Mobile-First World
Via Think With Google Mobile offers hundreds of new opportunities to deliver value to consumers in moments of need. Read full article
How mobile has redefined the consumer decision journey for shoppers
Via Think With Google When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers' micro-moments. Read the full article