Via think with Google
The shift to mobile is increasing consumer expectations while presenting new opportunities and challenges for marketers. Mobile has added a level of complexity that simply didn’t exist before.
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Via Daniel
An The average time it takes to fully load a mobile landing page is 22 seconds, according to a new analysis. Yet 53% of visits are abandoned if a mobile site takes longer than three seconds to load. That's a big problem.
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Via Listrak
Transactional SMS messages based on triggered events are designed to increase loyalty, prevent lapsed buying behavior and re-engage consumers that represent the most value to your brand. This article presents some examples of how transactional SMS messages can be used.
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Via CyberMark
Mobile responsiveness refers to a website’s ability to respond to and adapt its layout or content to a different screen size. Provide a positive experience on your website, and visitors are more likely to convert to customers.
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Via Heather Fletcher | @heatherreporter
Mobile-optimized websites dominated in 2016, with 75 percent of responding marketers saying they invested in making their sites accessible to the devices. That number’s grown in 2017, as even Google demands the mobile Web experience be flawless in order to rank in search results.
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Via Andy Shirey | @AndyShirey
Ninety-seven percent of United States smartphone users are texting at least once a day. On top of that, 75 percent of millennials choose to text over taking a call. These numbers are not just a mobile marketer’s hopes and dreams – they are statistical facts.
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Via Darrell Etherington | @etherington
More users around the world are accessing the Internet from mobile devices than from desktop computers for the first time, according to Internet monitoring firm StatCounter. The combined traffic from mobile and tablet devices tipped the balance at 51.2%, vs. 48.7% for desktop access.
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Via Think With Google
When people shop, their smartphone is now their go-to advisor and assistant. For retailers, this means big opportunities to be there and be useful in shoppers' micro-moments.
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Via Daniel An | @danielytan & Pat Meenan | @patmeenan
People use their mobile devices to shop more than ever before. But the average mobile retail site doesn't live up to expectations — leading brands to lose customers and sales. Find out which factors lead to mobile site underperformance.
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