Via Armando Roggio | @armandoroggio
E-commerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year's best campaigns might not work this year. Business owners and marketers should look for the tactics and the activities that will drive the company toward success this year and, perhaps, next.
Via Polina Haryacha | @pharyacha
The latest research shows that YouTube has the best ROI above any other social media platform. YouTube marketing offers big rewards, but the path to success in this uncharted territory can be bumpy. This article shares the top 6 mistakes marketers often make, as well as strategies for avoiding them.
Read the full...
Via Alicia Johnston | @aliciabjohnston
As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21%, which is 58 times more engagement per follower than Facebook and 120 times more than Twitter.
When you put the principles from this article...
Via Julia McCoy | @JuliaEMcCoy
Compared to customers who are...
Via Armando Roggio | @EcommerceBoy
Given limited information, time, and money, small retail business owners and marketers must decide which ad formats and promotions merit investment. Their growth depends on making good choices. But what should be the priorities? Which marketing tactics are most important? Instead of platitudes or buzz phrases, this...
Via Marie Dean | @CrazyEgg
If you're like most online marketers, you've probably spent a great deal of time perfecting your site's usability, crafting your copy, and making your calls to action hard to resist. That's important to get your site to convert well, but don't forget about these five digital marketing strategies. Their return on investment is...
Via Lucas Watson | @lucasewatson
300 hours of video are uploaded to YouTube every minute, so when we turn to our mobile devices to watch video, we can choose from a nearly limitless library of on-demand content. With video consumption gone from primetime to all-the-time, how can brands capitalize on video micro-moments?
Read the full article.
Via Think with Google | @ThinkwithGoogle
What if you could increase the millennial audience your video ads reach by 42%? Multiply engaging by 10X? How about boosting views of past videos by 500%? And what if you could do it all by rethinking YouTube's role in your media plan?
Check out the latest research to find out how.
Sarah Snow, via @socialmedia2day
Facebook is constantly adding new features to improve the user experience of Facebook users. Do you know what a "Facebook Beacon" is or how to leverage it? Learn what it is because Facebook is where more of your customers are than any other social media network.
Read the full Article