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2016 eCommerce Prioirities Marketing Checklist

2016 Ecommerce Marketing Checklist

Via Armando Roggio | @armandoroggio E-commerce marketing can be a long journey, with many twists, turns, and even sudden stops. Last year's best campaigns might not work this year. Business owners and marketers should look for the tactics and the activities that will drive the company toward success this year and, perhaps, next. My annual...
Instagram Marketing Strategy

How to Create an Instagram Marketing Strategy

Via Alicia Johnston | @aliciabjohnston As people join Instagram in droves, brands have a unique opportunity for engagement with their fans: Instagram posts generate a per-follower engagement rate of 4.21%, which is 58 times more engagement per follower than Facebook and 120 times more than Twitter. When you put the principles from this article...
Grow Your Pinterest Following

Grow Your Pinterest Following: 5 Simple Steps for Brands

Via Julia McCoy | @JuliaEMcCoy Pinterest is the fastest-growing social media platform in terms of user numbers. Compared to Facebook's 6% member growth, Pinterest experienced a huge 57% jump in members in 2014 and many sources project that the site will hit 50 million active users by the end of this year. Compared to customers who are...
4 Tips for Small Businesses for Retail Marketing in 2016

4 Tips for Small-business Retail Marketing for 2016

Via Armando Roggio | @EcommerceBoy Given limited information, time, and money, small retail business owners and marketers must decide which ad formats and promotions merit investment. Their growth depends on making good choices. But what should be the priorities? Which marketing tactics are most important? Instead of platitudes or buzz phrases, this...
5 Strategies to Improve Your Website Conversion

5 Strategies to Improve Your Website Conversions

Via Marie Dean | @CrazyEgg If you're like most online marketers, you've probably spent a great deal of time perfecting your site's usability, crafting your copy, and making your calls to action hard to resist. That's important to get your site to convert well, but don't forget about these five digital marketing strategies. Their return on investment is...

6 Facebook Features Marketers Need to Know

Sarah Snow, via @socialmedia2day Facebook is constantly adding new features to improve the user experience of Facebook users. Do you know what a "Facebook Beacon" is or how to leverage it? Learn what it is because Facebook is where more of your customers are than any other social media network. Read the full Article