5 Reasons To Market Your Business With Videos
Via SkyBound Digital If you want a snappy way to grab the attention of your website visitors, video marketing is the way to go. Here are our top 5 reasons to add videos to your marketing strategy. Read full article
3 Deadly Marketing Automation Mistakes – and What to Do About Them
Via Pratik Dholakiya | @DholakiyaPratik Marketing automation is a relatively new concept which can work magic for businesses of all backgrounds. However, of the companies who invest, many fail to maximize their return from that investment, or even utilize marketing automation technology to its full capacity. Read full article
6 Marketing Experts Give Their Best Advice on How to Grow an Audience, Regardless of Your Budget
Via Kevin Lee | @kevin_lee_QED While marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.' Read full article
5 B2B Marketing Tactics You Can't Ignore
Via Mark Schmukler | @SagefrogMark Seemingly every week there's a new marketing tactic to learn, implement and take advantage of. Here are the five B2B marketing tactics worth your time and investment. Read full article
How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
Via Ben Jacobson | @danscalco While marketing our products and services, it's easy to forget about the fundamental element of trust. When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts...
6 Killer Tools for Better Social Marketing
Via Patrick Whatman | @mrwhatman Social media marketing is bigger than ever. You basically have to be doing it. Trouble is, that means it’s competitive. To make a dent, you need a great strategy. We’ve found some tools that’ll automate steps along the way. If you’re like me, you want to outsource as much as you can to machines. Machines are the...
5 ways to make social media posts more sharable
Via Avinash Nair | @AviNair52 There's a science behind what kind of content does well online. Even having all the right ingredients doesn't guarantee that an item will go viral. So what makes content shareable? Is it the image, the catchy headline, or the fact that it was written by a respected leader or influencer? Do people share content that has been...
Want to Know Your Audience Better? Try This Test.
Via Christopher Penn | @cspenn When it comes to understanding your audience, few things provide as much insight as how your audience describe themselves. What are the words and phrases that they use to talk about themselves? Social media provides this answer to us in the form of profile biographies. Whether LinkedIn profile, Twitter bios, etc., we can...