Welcome Emails (Part 1): Are You Missing Opportunities?
[ Part 1 of this two-part article focuses on Welcome email generalities. Part 2 will identify content opportunities with benefits for both you & your subscribers. ] At this point in our technology driven world most people probably know what a "Welcome email" is. Nonetheless, a well-written article on the subject should begin by defining the item...
The Ultimate Mobile Email Statistics Overview
Via Jordie van Rijn | @jvanrijn Smartphones and tablets represent a massive part all email interactions & revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email. Read the full article.
Why Email Marketing Trumps Social Media
Via Douglas Burdett | @ArtilleryMarket Social media is an excellent way to share your content and extend your reach, but it's generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the passing parade. But email can break through to every subscriber. Read the full article.
How to Write a Heroically Effective Email Autoresponder Series
Via Beth Haydon | @bethjhayden Autoresponders are the hardest-working, unsung heroes of content marketing. They're a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. When used correctly, autoresponders can add serious momentum to your business. Read the full article
Email Personalization is About So Much More Than Your [First_Name]
Via John Bonini | @bonini84 For the vast majority of marketers, personalizing an email is as simple as inserting a [first_name] tag into any form of communication. This isn't personalization. Personalization is about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of...
5 Preheader Text Ideas to Increase Your Email Effectiveness
Via Tanya Wheeler Berliner | @tanyawb Wasting preheader space with "having trouble viewing this email" is a huge mistake. Just repeating your subject line text isn't winning you any points either. Here are a few ways to maximize your preheader space to increase your email opens and even engagement. Read the full Article
3 Ways to Prepare Your Email Marketing for the Holidays
Larisa Bedgood via Relevate | @RelevateGroup Email marketing drove 17.7% of online orders in 2014 (behind only organic and paid search) and is poised to be a major player in the 2015 holiday marketing season. To make sure your emails aren't lost in a sea of dancing elf e-cards and ugly sweater party invitations, take these 3 steps to lay the groundwork...
The Year of the Smartphone
I came across a pretty cool bit of information today thanks to John Caldwell at Red Pill Email. Yesmail released their 3Q Benchmark Report on Email Marketing. The report is titled “The Year of the Smartphone” and that probably isn't, (it shouldn’t be anyway) a surprise to most people. Smartphones are here to stay and we've way surpassed just reading the...