Using Email To Drive Your Brand Value To Greater Heights
Via Paul Ford | @paulford As engagement strategies continue to evolve, it's very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand. Although getting the CTA (call to action) right is important, there are some additional elements to consider as...
Welcome Emails (Part 2): Are You Missing Opportunities
[ Part 2 of this two-part article identifies content opportunities with benefits for both you & your subscribers. Part 1 focused on Welcome email generalities. ] When we last left I said Part 2 of this article would identify content opportunities for Welcome emails. Before I delve into a couple ideas let's be sure we're on the same page. The ideas...Welcome Emails (Part 1): Are You Missing Opportunities?
[ Part 1 of this two-part article focuses on Welcome email generalities. Part 2 will identify content opportunities with benefits for both you & your subscribers. ] At this point in our technology driven world most people probably know what a "Welcome email" is. Nonetheless, a well-written article on the subject should begin by defining the item...
The Ultimate Mobile Email Statistics Overview
Via Jordie van Rijn | @jvanrijn Smartphones and tablets represent a massive part all email interactions & revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email. Read the full article.
Why Email Marketing Trumps Social Media
Via Douglas Burdett | @ArtilleryMarket Social media is an excellent way to share your content and extend your reach, but it's generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the passing parade. But email can break through to every subscriber. Read the full article.
How to Write a Heroically Effective Email Autoresponder Series
Via Beth Haydon | @bethjhayden Autoresponders are the hardest-working, unsung heroes of content marketing. They're a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. When used correctly, autoresponders can add serious momentum to your business. Read the full article
Email Personalization is About So Much More Than Your [First_Name]
Via John Bonini | @bonini84 For the vast majority of marketers, personalizing an email is as simple as inserting a [first_name] tag into any form of communication. This isn't personalization. Personalization is about understanding what drives a person’s decision making process, where they are in that process, and placing all of it within the context of...
5 Preheader Text Ideas to Increase Your Email Effectiveness
Via Tanya Wheeler Berliner | @tanyawb Wasting preheader space with "having trouble viewing this email" is a huge mistake. Just repeating your subject line text isn't winning you any points either. Here are a few ways to maximize your preheader space to increase your email opens and even engagement. Read the full Article