Via Brandon at MailChimp | @MailChimp
Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let's be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, there are plenty of integrations to make it easy to follow up and encourage...
Via Alex Bashinsky | @abashinsky
A pop-up strategy can be extremely effective when it comes to collecting emails. It brings direct attention to the email sign-up request, but it has to be executed with craft. If you create a pop-up and the timing, messaging or placement is off, you risk losing your reader's interest.
So how can you...
Via Tim Watson | @tawatson
Interested in some ideas to improve email marketing response rates by NOT following subject line "best practices"?
Click rates can be doubled by creating the right subject line. More typical click rates uplift through the use of better subject lines are still a very welcome 25%. So it's well worth being creative to get a...
Via Amy Gesenhues | @AmyGesenhues
According to new data from email marketing provider Yesmail, brands that embrace responsive design for all of their mobile email marketing efforts earn 24% more clicks than brands not using responsive design, but only 17% of marketers have fully adopted responsive design.
For its Q4 2015 Benchmark Report, Yesmail...
Via Paul Ford | @paulford
As engagement strategies continue to evolve, it's very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand. Although getting the CTA (call to action) right is important, there are some additional elements to consider as...
[ Part 2 of this two-part article identifies content opportunities with benefits for both you & your subscribers. Part 1 focused on Welcome email generalities. ]
When we last left I said Part 2 of this article would identify content opportunities for Welcome emails. Before I delve into a couple ideas let's be sure we're on the same page. The ideas...
[ Part 1 of this two-part article focuses on Welcome email generalities. Part 2 will identify content opportunities with benefits for both you & your subscribers. ]
At this point in our technology driven world most people probably know what a "Welcome email" is. Nonetheless, a well-written article on the subject should begin by defining the item...
Via Jordie van Rijn | @jvanrijn
Smartphones and tablets represent a massive part all email interactions & revenue. But just how massive? I searched near and far for all (useful) available statistics and compiled the ultimate mobile email statistics overview with insight into the current state of mobile email.
Read the full article.
Via Douglas Burdett | @ArtilleryMarket
Social media is an excellent way to share your content and extend your reach, but it's generally only going to be seen when your fans and followers are engaged in social media and happen to see it in the passing parade. But email can break through to every subscriber.
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Via Beth Haydon | @bethjhayden
Autoresponders are the hardest-working, unsung heroes of content marketing. They're a series of emails you write once and set up to send out at pre-set intervals to anyone who asks for them. When used correctly, autoresponders can add serious momentum to your business.
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