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What's the email customers click on the most

The Marketing Email Customers Click on The Most

Via Square | @Square  Given that the average person receives 121 emails a day, it may seem like an ineffective way for marketers to reach customers. But that's not the case. According to a study by McKinsey, email still remains an extremely powerful way to acquire new customers —nearly 40 times more powerful than Facebook and Twitter...
The Pros and Cons of Video in Email

The Pros and Cons of Video in Email

Via Chad White | @chadswhite Video in email is still a very fringe design element, mostly because of inconsistent support across email clients. HTML5 video works in a few clients. Video gifs, which are streaming compressed animated gifs, work in several. Gmail has integration with YouTube. Video in email is the epitome of a patchwork solution. To get...
6 Design Tips to Radically Transform Your Emails

6 Design Tips to Radically Transform Your Emails

Via Mike Nelson at Creative Market | @CreativeMarket "Beauty is in the eye of the beholder," as some people would say. But often, we can all agree on something that isn't beautiful. The average individual spends less than a few seconds judging if an email is relevant, important, or trustworthy - with design playing the biggest factor. So just what makes...
40 Tips for Dramatically Better Emails

40 Tips for Dramatically Better Emails

Via Jimmy Daly | @jimmy_daly When it comes right down to it, email marketing is all about getting the basics right. These 40 tips may seem basic, but you'll find many at the core of the best email marketing campaigns out there. You'll also notice that many of the examples employ five or more of these tips in a single email. For best...
Increasing Revenue Through Abandoned Cart Messaging

Increasing Revenue Through Abandoned Cart Messaging and Incentives

Via Brandon at MailChimp | @MailChimp Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let's be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, there are plenty of integrations to make it easy to follow up and encourage...
Avoid bland, repetitive subject lines

7 Email subject line myths exploded

Via Tim Watson | @tawatson Interested in some ideas to improve email marketing response rates by NOT following subject line "best practices"? Click rates can be doubled by creating the right subject line. More typical click rates uplift through the use of better subject lines are still a very welcome 25%. So it's well worth being creative to get a...
Video in Email

Using Email To Drive Your Brand Value To Greater Heights

Via Paul Ford | @paulford As engagement strategies continue to evolve, it's very important to seize every opportunity available to reinforce your brand to customers and prospects. Email remains one of the best channels for developing a brand. Although getting the CTA (call to action) right is important, there are some additional elements to consider as...