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How do Mobile Responsive Emails Impact on Open & Click Rates

How do Mobile Responsive Emails Impact on Open & Click Rates?

Via Robert Allen | @Rob_H_Allen Emails opened on smartphones and tablets make up over half of all emails opened over the last three years according to a new report from Yesmail. This research makes a compelling case for upgrading to responsive email designs, or if you already have them, for optimizing them. The importance of mobile email readership...
Value of an Email Marketing Welcome Program

The Long Term Value of an Email Marketing Welcome Program

Via Simon Robinson | @Simon_Robinson_ A warm welcome is essential for any relationship to get off on the right foot. A warm welcome is also crucial for the email marketing environment; just as you wouldn't ignore a customer entering a store, an email marketer shouldn't forget to say hello when a shopper signs up to receive the brand's emails....
What Wearables Really Mean for Email

What Wearables Really Mean for Email

Via Suzy Race | @SuzyAtAdestra Wearables should bring about a serious shake-up. The market will spike to 485 million device shipments by 2018, according to ABI Research. If industry predictions are right, wearables will be one of the most disruptive technology advances since the smartphone arrived – and that tipping point could come around much faster...
Silent Email Subscribers: How to Approach Them

Silent Email Subscribers: How to Approach Them

Via Ellen Valentine | @EllenValentine As digital marketers silence is like a plague infecting our databases. We all share a common wish for extraordinary levels of engagement, yet we have large percentages of our databases that are dark and silent. As consumers (and the ultimate backseat watchers of other marketers), we've all gone silent on our email...
What's the email customers click on the most

The Marketing Email Customers Click on The Most

Via Square | @Square  Given that the average person receives 121 emails a day, it may seem like an ineffective way for marketers to reach customers. But that's not the case. According to a study by McKinsey, email still remains an extremely powerful way to acquire new customers —nearly 40 times more powerful than Facebook and Twitter...
The Pros and Cons of Video in Email

The Pros and Cons of Video in Email

Via Chad White | @chadswhite Video in email is still a very fringe design element, mostly because of inconsistent support across email clients. HTML5 video works in a few clients. Video gifs, which are streaming compressed animated gifs, work in several. Gmail has integration with YouTube. Video in email is the epitome of a patchwork solution. To get...
6 Design Tips to Radically Transform Your Emails

6 Design Tips to Radically Transform Your Emails

Via Mike Nelson at Creative Market | @CreativeMarket "Beauty is in the eye of the beholder," as some people would say. But often, we can all agree on something that isn't beautiful. The average individual spends less than a few seconds judging if an email is relevant, important, or trustworthy - with design playing the biggest factor. So just what makes...
40 Tips for Dramatically Better Emails

40 Tips for Dramatically Better Emails

Via Jimmy Daly | @jimmy_daly When it comes right down to it, email marketing is all about getting the basics right. These 40 tips may seem basic, but you'll find many at the core of the best email marketing campaigns out there. You'll also notice that many of the examples employ five or more of these tips in a single email. For best...
Increasing Revenue Through Abandoned Cart Messaging

Increasing Revenue Through Abandoned Cart Messaging and Incentives

Via Brandon at MailChimp | @MailChimp Online shopping carts are abandoned for a number of reasons. Maybe a customer has second thoughts, maybe a website times out, or—and let's be real here—maybe the customer just got distracted by a cute animal video. Whatever the case might be, there are plenty of integrations to make it easy to follow up and encourage...

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