Via Pat Friesen | @pfwriter
Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read. This means subject lines are big influencers of the success (or failure) of every email you send.
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Via Luke Guy | @imlukeguy
One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list.
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Via Reshu Rathi | @reshurathi
Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large email list. After all, the bigger the list, the more the conversions, given...
Via Scott Heimes | @ScottHeimes
Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox.
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Via Dan Scalco | @danscalco
If you are trying to market your business through email and you are having trouble succeeding, you're not alone. Most email campiagns have trouble getting subscribers to open their emails let alone a click through rate with any ROI.
If you are looking for tips on how to bring your email marketing plan to the next level, Dan...
Via Laura Christensen from Return Path | @returnpath
The truth is it's the small details that add up to a big impact on a program’s success. One of those often overlooked details is the email preheader, a simple yet effective tool to help your messages stand out in the inbox and drive email engagement.
So what is it?
An email preheader is the string...
Via Ben Davis | @Econsultancy
A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?
Make it clear what the user is signing up for:
There's a balance to be had between maximizing ease of email sign-...
Via Jesse Torres | @jstorres
Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact, according to digital marketer & blogger Abrar Mohi Shafee writing on the Kissmetrics blog, "Your email is your biggest asset!"
Via Robert Allen | @Rob_H_Allen
Emails opened on smartphones and tablets make up over half of all emails opened over the last three years according to a new report from Yesmail. This research makes a compelling case for upgrading to responsive email designs, or if you already have them, for optimizing them.
The importance of mobile email readership...
Via Simon Robinson | @Simon_Robinson_
A warm welcome is essential for any relationship to get off on the right foot.
A warm welcome is also crucial for the email marketing environment; just as you wouldn't ignore a customer entering a store, an email marketer shouldn't forget to say hello when a shopper signs up to receive the brand's emails....