Why simplicity wins in email marketing
Via Hannah Green With studies showing that prospects are opening less than 24% of promotional emails, the odds can feel stacked against you, particularly in an email-heavy marketing environment. The key lies in simplicity. Read the full article
Danger Zones: 4 Things You Need to Know When Testing Emails
Via Annette Promes | @ahpromes The results of the testing the effectiveness of different email subject lines are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing...
Subject Lines: 18 Ways to Get Your Email Opened
Via Pat Friesen | @pfwriter Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read. This means subject lines are big influencers of the success (or failure) of every email you send. Read full article
6 Ways To Destroy Your Email List
Via Luke Guy | @imlukeguy One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list. Read the full article
6 Warning Signs Your Email Marketing Is Scaring Away Subscribers
Via Reshu Rathi | @reshurathi Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large email list. After all, the bigger the list, the more the conversions, given...
How to reduce the risk of getting email blacklisted
Via Scott Heimes | @ScottHeimes Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox. Read the full article.
3 Email Marketing Tactics You Need Most
Via Dan Scalco | @danscalco If you are trying to market your business through email and you are having trouble succeeding, you're not alone. Most email campiagns have trouble getting subscribers to open their emails let alone a click through rate with any ROI. If you are looking for tips on how to bring your email marketing plan to the next level, Dan...
Practical Guide to Preheaders
Via Laura Christensen from Return Path | @returnpath The truth is it's the small details that add up to a big impact on a program’s success. One of those often overlooked details is the email preheader, a simple yet effective tool to help your messages stand out in the inbox and drive email engagement. So what is it? An email preheader is the string...