Via Hannah Green
With studies showing that prospects are opening less than 24% of promotional emails, the odds can feel stacked against you, particularly in an email-heavy marketing environment. The key lies in simplicity.
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Via Annette Promes | @ahpromes
The results of the testing the effectiveness of different email subject lines are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing...
Via Pat Friesen | @pfwriter
Email subject lines are like the teaser copy on a direct mail outer envelope. Their job is to get the email/envelope opened and read. This means subject lines are big influencers of the success (or failure) of every email you send.
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Via Luke Guy | @imlukeguy
One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list.
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Via Reshu Rathi | @reshurathi
Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large email list. After all, the bigger the list, the more the conversions, given...
Via Scott Heimes | @ScottHeimes
Email marketers inevitably risk ending up on blacklists during email campaigns. But there are ways to reduce your chances and avoid the dreaded blacklist to ensure your mail reaches the inbox.
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Via Dan Scalco | @danscalco
If you are trying to market your business through email and you are having trouble succeeding, you're not alone. Most email campiagns have trouble getting subscribers to open their emails let alone a click through rate with any ROI.
If you are looking for tips on how to bring your email marketing plan to the next level, Dan...
Via Laura Christensen from Return Path | @returnpath
The truth is it's the small details that add up to a big impact on a program’s success. One of those often overlooked details is the email preheader, a simple yet effective tool to help your messages stand out in the inbox and drive email engagement.
So what is it?
An email preheader is the string...
Via Ben Davis | @Econsultancy
A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes?
Make it clear what the user is signing up for:
There's a balance to be had between maximizing ease of email sign-...
Via Jesse Torres | @jstorres
Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact, according to digital marketer & blogger Abrar Mohi Shafee writing on the Kissmetrics blog, "Your email is your biggest asset!"