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Danger Zones: 4 Things You Need to Know When Testing Emails

Danger Zones: 4 Things You Need to Know When Testing Emails

Via Annette Promes | @ahpromes The results of the testing the effectiveness of different email subject lines are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing...
 6 Ways To Destroy Your Email List

6 Ways To Destroy Your Email List

Via Luke Guy | @imlukeguy One of the biggest issues email marketers have is making the email subscriber feel connected. So I will show how six little things could eventually hurt the efforts of everyone with an email list. Read the full article
6 Warning Signs Your Email Marketing Is Scaring Away Subscribers

6 Warning Signs Your Email Marketing Is Scaring Away Subscribers

Via Reshu Rathi | @reshurathi Email marketing has been around for more than two decades now, and it’s here to stay. In fact, its stake in the success and failure of an online business is growing larger every day. That’s why every online marketer is focusing on building a large email list. After all, the bigger the list, the more the conversions, given...
Email marketing

3 Email Marketing Tactics You Need Most

Via Dan Scalco | @danscalco If you are trying to market your business through email and you are having trouble succeeding, you're not alone. Most email campiagns have trouble getting subscribers to open their emails let alone a click through rate with any ROI. If you are looking for tips on how to bring your email marketing plan to the next level, Dan...
Examples of email preheaders

Practical Guide to Preheaders

Via Laura Christensen from Return Path | @returnpath The truth is it's the small details that add up to a big impact on a program’s success. One of those often overlooked details is the email preheader, a simple yet effective tool to help your messages stand out in the inbox and drive email engagement. So what is it? An email preheader is the string...
10 Ways to Reduce Email Unsubscribes

10 ways to reduce email unsubscribes

Via Ben Davis | @Econsultancy A well-oiled email marketing strategy can be unsurpassable in terms of ROI and audience engagement. So, what are the myriad ways companies can keep their database plump and receptive and reduce unsubscribes? Make it clear what the user is signing up for: There's a balance to be had between maximizing ease of email sign-...
generic email newsletter needs die

4 Ways to Dramatically Increase Email Subscriptions

Via Jesse Torres | @jstorres Attention small business owners: Email marketing is not dead. Email marketing is alive and well and continues to blow the doors off of other digital marketing channels. In fact, according to digital marketer & blogger Abrar Mohi Shafee writing on the Kissmetrics blog, "Your email is your biggest asset!" But how...