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 6 Ways to Build Your Email Subscriber List

6 Ways to Build Your Email Subscriber List

Via Jim Higgins Few things are more valuable to a business than an email subscriber list full of interested customers and prospects. If you build a list of folks who want to receive your emails, you’ll avoid spam filters and stay top-of-mind with your prospects. Read full article
 5 Important steps to effective email marketing

5 Important steps to effective email marketing

Via Adam Fridman | @Idea2Result Each time a prospect gives your company their personal email address, a contract is formed between you and them. By delivering email marketing that's useful and appreciated by your market, your company is building loyalty, trust, and ultimately sales. Read the full article
Danger Zones: 4 Things You Need to Know When Testing Emails

Danger Zones: 4 Things You Need to Know When Testing Emails

Via Annette Promes | @ahpromes The results of the testing the effectiveness of different email subject lines are in, and we have a subject line winner! We'll talk about the test methodology and the winning submission, but before getting to that, I wanted to go over some of the common pitfalls and danger zones when it comes to email subject line testing...

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