Adobe Reveals the Secrets of Email
Via Paddi MacDonnell | @pdmacdonnell Adobe shared the results of its 3rd annual consumer email survey, and while some of the findings are extremely predictable — nobody likes spam — others are downright shocking. Read full article
How to Successfully Grow Engaged Email Lists
Via Kim Courvoisier A look at how to balance email list growth and engagement and why it’s so important to your email marketing success. Read full article
Add the Power of Video to Your Email Marketing
Via Paroma Sen | @paromasen Innovation in email marketing doesn’t always have to mean new technology. By adding the power of video to your email marketing, you’ll be giving it a performance boost Read full article
Email Marketing Mistakes to Stop Making (and What to Do Instead)
Via Ivan Kreimer | @ivankreimer To help you save your email marketing from common struggles, here are five mistakes you may be making and a few suggestions on what to do to instead. Read full article
Custom, Dynamic Email Is Giving Marketers and Readers What They Want: Hyper-Personalized Messages
Via Scott Heimes | @scottheimes How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers' loyalty. Read full article
6 Secrets to Upgrading Your Transactional Emails
Via Abi Davies Transactional emails refer to a type of email sent to a customer when they need, or have requested, specific information. In other words, this is an email a recipient doesn’t need to be “opted-in” to receive. Examples include: confirmation of a new account, password reset links and post-purchase receipts. Read full article
Here's How My Email Newsletter Remains My Best Marketing Tool
Via Jacqueline Whitmore | @etiquetteexpert Newsletters easily made the transition from snail mail to email, but now they are so old-school marketers don't realize how well the good ones work. Read full article
A Marketer’s Guide to the Best Time to Send Email
Via Emily Bauer | @propellercrm Anyone who’s ever Googled “best time to send an email” knows there’s a ton of information available on this topic. The problem is the many studies on optimal email send times all seem to reach different conclusions. Read full article