Via Nicholas Dimitriadis
The idea of a holiday themed email marketing campaign might seem like a stressful and time-consuming task, but in reality it doesn’t have to be.
Read full article
Via Mike Templeman
Your subscribers must open your email in order to gain from the goods inside. You can turn your email campaigns around to better engagement and responsiveness from recipients by following these sure-fire ways to increasing open rates.
Read full article
Via Paddi MacDonnell | @pdmacdonnell
Adobe shared the results of its 3rd annual consumer email survey, and while some of the findings are extremely predictable — nobody likes spam — others are downright shocking.
Read full article
Via Kim Courvoisier
A look at how to balance email list growth and engagement and why it’s so important to your email marketing success.
Read full article
Via Paroma Sen | @paromasen
Innovation in email marketing doesn’t always have to mean new technology. By adding the power of video to your email marketing, you’ll be giving it a performance boost
Read full article
Via Ivan Kreimer | @ivankreimer
To help you save your email marketing from common struggles, here are five mistakes you may be making and a few suggestions on what to do to instead.
Read full article
Via Scott Heimes | @scottheimes
How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers' loyalty.
Read full article
Via Abi Davies
Transactional emails refer to a type of email sent to a customer when they need, or have requested, specific information. In other words, this is an email a recipient doesn’t need to be “opted-in” to receive. Examples include: confirmation of a new account, password reset links and post-purchase receipts.
Read full article
Via Jacqueline Whitmore | @etiquetteexpert
Newsletters easily made the transition from snail mail to email, but now they are so old-school marketers don't realize how well the good ones work.
Read full article
Via Emily Bauer | @propellercrm
Anyone who’s ever Googled “best time to send an email” knows there’s a ton of information available on this topic. The problem is the many studies on optimal email send times all seem to reach different conclusions.
Read full article