Custom, Dynamic Email Is Giving Marketers and Readers What They Want: Hyper-Personalized Messages
Via Scott Heimes | @scottheimes How do we reach hyper-personalization? Columnist Scott Heimes believes building an email-based app, along with great content and timing, is key to earning email readers' loyalty. Read full article
6 Secrets to Upgrading Your Transactional Emails
Via Abi Davies Transactional emails refer to a type of email sent to a customer when they need, or have requested, specific information. In other words, this is an email a recipient doesn’t need to be “opted-in” to receive. Examples include: confirmation of a new account, password reset links and post-purchase receipts. Read full article
Here's How My Email Newsletter Remains My Best Marketing Tool
Via Jacqueline Whitmore | @etiquetteexpert Newsletters easily made the transition from snail mail to email, but now they are so old-school marketers don't realize how well the good ones work. Read full article
A Marketer’s Guide to the Best Time to Send Email
Via Emily Bauer | @propellercrm Anyone who’s ever Googled “best time to send an email” knows there’s a ton of information available on this topic. The problem is the many studies on optimal email send times all seem to reach different conclusions. Read full article
The Really Good Guide to Email Design (+ Bonus Checklist)
Via Kim Courvoisier | @stiggy1 Want an email that looks awesome and converts like crazy? Campaign Monitor joined forces with Really Good Emails to take the guesswork out of designing an excellent email with this email design guide and checklist that’ll make every email you send more awesome. Read full article
The Key to Effective Direct Mail Is Communication
Via Summer Gould | @sumgould Too many times marketers are so focused on design that they lose sight of the importance of good copy. They end up with direct mail copywriting that is talking at someone instead of to them. Read full article
The Argument for Sending Your Customers Non-transactional Emails in Two Case Studies
Via Courtney Eckerle | @courtneyeckerle Two case studies featuring marketers who decided to dedicate significant time and effort into producing an email send where the goal wasn’t to drive revenue. Read full article
5 Copywriting Tips to Reduce Email Unsubscribes
Via Gary Hennerberg | @GaryHennerberg Email strategy and copywriting could use improvement, according to a recent survey where consumers revealed reasons why they unsubscribe from emails. Read full article