Email Typography: 8 Best Fonts for Email (And Custom Email Font Ideas)
Via @digitalinkwell One of the most important aspects to attend to in email marketing is your font choices. Email-safe fonts make it easier for customers to read what you have to say, which means you’ll be more likely to get that conversion. Read full article
Guide to Confirmation Emails: Examples and Best Practices
Via Nataly Birch As a simple verification of a completed action, a confirmation email reaches clients at a vital stage in their journey. It provides instant feedback that's indispensable for building trust in your brand and creating a comfortable environment. Read full article
How to Get Your Newsletter Read
Via @SEScacca Newsletters are still one of the primary ways to successfully engage with customers. This article shows you how to make the most of your email newsletter. Read full article
How to Create a Good Transactional Email that Converts
Via Nataly Birch Transactional emails — welcome messages, confirmations, etc. — remain wasted opportunities. So let’s change that trend and find out how to create good transactional emails and enjoy the benefits. Read full article
How to Create a Newsletter That Truly Drives Results
Via Etienne Garbugli If you don’t nurture your leads, they won’t know who you are and they’ll unsubscribe, or worst, mark your emails as spam. This article talks about creating nurturing emails that perform, newsletters or not. Read full article
The Ultimate Email Subject Line Testing Checklist
Via Jared Evers Email subject lines are tied directly to open rates. This list helps you brainstorm and optimize them. Read full article
18 Hacks for Improving Your Email Subject Lines
Via Rob Steffens When it comes to a successful email marketing campaign, good subject lines can make all the difference. How do you make the most of subject lines and position your email to reach your goals? Here are 18 email subject line hacks you can put into action right away. Read full article
How To Design Winning Email Newsletters
Via John Munday If you want your communications to be noticed, you need to come up with content that is concise, intriguing, and visually compelling. An eye-catching design is more important than ever, and if your email doesn’t look professional, your business won’t either. Here are some basic rules for creating winning email newsletters. Read full...