User Experience for Ecommerce: How to Improve User Experience with Customer Feedback
Via Alex Birket | @iamalexbirkett We all want to be data-driven marketers and entrepreneurs. Nobody sets out wanting to make decisions on their ego, and we all want to do the right thing to improve our business’ metrics. The missing ingredient is often simple: Using meaningful customer feedback and qualitative data to improve user experience. Read...
4 Studies That Show How E-Commerce Changed in 2017
Via Pratik Dholakiya | @DholakiyaPratik Four studies stand out for their insight into where e-commerce is headed. One study tells us how our e-commerce sites stack up against the rest of the industry, and another reveals obeying four simple rules can boost conversions by 25%. Read full article
5 Ways Etailers Can Make Online Shoppers Feel Safe
Via Richard Adhikari Companies that want to nail down their share of the holiday e-commerce bonanza must make sure their systems are secure and shoppers know they're in good hands. Here are some ways to reassure skittish customers. Read full article
7 Tips to Decrease Shopping Cart Abandonment
Via Ritchie Hale Over the last several years, the U.S. market has seen a rapid increase in e-commerce sales and transactions. Although e-commerce sales revenue has grown and merchandise is moving across the country faster than ever before, there's still room for improvement. Read full article
Order confirmation emails can build loyalty, sell more
Via Armando Roggio | @EcommerceBoy Shoppers love order confirmation emails. They open them repeatedly, click on links, and give them priority in the inbox. They may help online retailers earn trust and additional business. Read the full article
How to Calculate the ROI of Your SEO Campaign in Google Analytics
Via Adam Frankel | @FrankelInteract Estimating ROI of a company's SEO effort is a common issue most of the SEO managers face today. Measuring SEO performance is not such a simple task. What if someone searched for a keyword, came to your site, bounced and then walked into your physical store for purchasing something. You cannot attribute that...
4 Retailer Tips for Marketing to Consumers
Via Alon Gamzu | @alongamzu How can retailers make sure their consumers are not only getting the message they want to send, but also getting a message the consumer actually wants to hear? Retailers need to make the purchasing process for the consumer enjoyable, go above and beyond for the consumers, and finally, provide loyalty programs to keep them...
How to Create a Fantastic Email Call-to-Action
Via Gerald Marshall | @Gerald_Marshall In a recent Ascend2 study, 65% of respondents said a meaningful call to action was THE most effective way to increase click-through rates. Improving a call to action (CTA) can be a complex thing and especially true on smartphones and other mobile devices where a CTA can easily get lost in the crowd of a cluttered...