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3 Upcoming Trends in Paid Search

3 Upcoming Trends in Paid Search

Via Mona Elesseily | @webmona Recently, we've seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we're seeing more prominent placement of Google Shopping ad units. This article covers some upcoming trends in paid search and speculate on where the trends will lead. Though...
Emotional Branding

The 6 Stage of Emotional Branding

Via Steve Goldner | @SocialSteve Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Emotional branding goes beyond loyalty and almost creates this "I-am-with-<brand-name...