Micro-Moments Now: Why Expectations for 'Right Now' Are on the Rise
Via Lisa Gevelber People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. We as marketers can make it even easier for people to get things done, says Google’s VP of Marketing for the Americas Lisa Gevelber. Read full article
3 Reasons Your Brand Should Ditch the Dot-Com
Via Maris Callahan | @namedotkitchen Countless companies have snapped up some of the best domain names. Website owners are now gravitating to "not-com" domains because they’re meaningful, memorable, searchable, and available. Read full article
7 Big Trends That Are Shaping the Future of Digital Advertising
Via Lauren Johnson | @LaurenJohnson Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users. Use the link below to look at 7 of the most...
How to Increase Your Content Visibility in Google Knowledge Graph
Via Varun Sharma | @varunsharma1800 Gone are the days when the Google search process was based on keyword match. The Knowledge Graph works just like our mind and is easily able to distinguish between the various search queries and their meanings. To utilize it in the most efficient way, you'll need to cultivate a better understanding of how users can...
The Latest Video Trends: Where Your Audience is Watching
Via Think With Google | @ThinkwithGoogle Brand advertisers used to think of TV first when they wanted to reach their target audiences. Now, their audiences are reaching for their phones. We're living in a multi-screen, multi-platform world, where one in three consumers say they've never had cable or no longer do. The result is that the old way to...
3 Upcoming Trends in Paid Search
Via Mona Elesseily | @webmona Recently, we've seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we're seeing more prominent placement of Google Shopping ad units. This article covers some upcoming trends in paid search and speculate on where the trends will lead. Though...
The 6 Stage of Emotional Branding
Via Steve Goldner | @SocialSteve Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint. Emotional branding goes beyond loyalty and almost creates this "I-am-with-<brand-name...
When People Search for How-to Videos, They're Looking for Help
Via Think with Google | @ThinkwithGoogle For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task. Most marketing plans are grounded in traditional one-way media: Broadcast from brands to large audiences. Without signals of...