Via Kayla Naab
Here's a rounded up of some of the worst outdated, harmful, or unnecessary trends of the past few years you should eliminate from your site before the New Year.
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Via Carrie Cousins | @carriecousins
With voice assistants getting better and being more widely used, more people are interacting with their voice. But what does that mean for your website?
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Via Lisa Gevelber
People are making decisions faster than ever before, and they expect to be able to act on those decisions instantly. We as marketers can make it even easier for people to get things done, says Google’s VP of Marketing for the Americas Lisa Gevelber.
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Via Maris Callahan | @namedotkitchen
Countless companies have snapped up some of the best domain names. Website owners are now gravitating to "not-com" domains because they’re meaningful, memorable, searchable, and available.
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Via Lauren Johnson | @LaurenJohnson
Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users.
Use the link below to look at 7 of the most...
Via Varun Sharma | @varunsharma1800
Gone are the days when the Google search process was based on keyword match. The Knowledge Graph works just like our mind and is easily able to distinguish between the various search queries and their meanings.
To utilize it in the most efficient way, you'll need to cultivate a better understanding of how users can...
Via Think With Google | @ThinkwithGoogle
Brand advertisers used to think of TV first when they wanted to reach their target audiences. Now, their audiences are reaching for their phones. We're living in a multi-screen, multi-platform world, where one in three consumers say they've never had cable or no longer do. The result is that the old way to...
Via Mona Elesseily | @webmona
Recently, we've seen some fairly significant changes on the search engine results pages (SERPs). Right-rail ads have disappeared, and on mobile, we're seeing more prominent placement of Google Shopping ad units.
This article covers some upcoming trends in paid search and speculate on where the trends will lead. Though...
Via Steve Goldner | @SocialSteve
Creating an emotional connection between customers and a brand is probably the Holy Grail of marketing. Most often, brands strive for this by being the pinnacle of something and then reinforcing that position at every touchpoint.
Emotional branding goes beyond loyalty and almost creates this "I-am-with-<brand-name...
Via Think with Google | @ThinkwithGoogle
For big projects and small fixes, people look for how-to videos on YouTube, increasingly on mobile. Of smartphone users, 91% turn to their devices for ideas while completing a task.
Most marketing plans are grounded in traditional one-way media: Broadcast from brands to large audiences. Without signals of...