Via Neil Patel | @NeilPatel
If you want to capture more targeted leads, then your landing page has to convey your message well. But, the truth is that most landing pages don’t convert, which is why most people complain about low conversion rates.
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Via SEO Book | @seobook
Most companies jump into conversion optimization with a lot of excitement. As you talk to teams conducting conversion optimization, you notice a common thread. They take different pages of the website and run tests on them. Some tests produce results; others do not. After a while, the teams run out of ideas. The managers run out...