Via Garrett Moon | @garrett_moon
A content marketing editorial calendar sounds like a great idea, but are they really worth the hype?
Many blogs that struggle with consistency have found an editorial calendar to be the perfect solution. Even blogs that don't have that problem have been using a content marketing editorial calendar for years.
Via Thiam Hock | @thiamhockng
Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out.
You're probably wondering, "How do I create high-quality content that drives traffic and engagement?" The following article contains 17 techniques...
Via Neil Patel | @neilpatel
You don't improve underperforming content on a blog by creating new content to get leads. It doesn't work that way.
It's time to take a hard look at your older content. How is it performing in the search engines and on social media?
If you notice that you're not ranking in Google’s top 10 results pages for...
Via Jay Baer | @jaybaer
If it feels like there are more customer complaints than ever, and that you're spending more time and money dealing with negativity and backlash, you're right. But the rise of customer complaints is actually an enormous opportunity.
Companies that commit to responding to every customer, in every channel, every time reap the...
Via Robert Kramers | @robertkramers
Even if your content is performing well, there's always room for improvement. But contrary to popular belief, this doesn't require a new blog post every other day. As a matter of fact, you can drastically boost your website's SEO traffic growth with just a single blog post.
This probably sounds too good to be true....
Quote from this Podcast
The main reason to have your content ungated is people will share it. People are more likely to look at it, more likely to consume it, more likely to share it. The flip side is that money doesn’t come from publishing. We can act like publishers all day long, but until we sell software, we’re not really creating a sustainable...
Via Anshey Bhatia | @ansheybhatia
When starting an online store, content is a frequently underrated yet vital aspect of the website creation process. We consistently tell our clients that we need content for the site completed within the first one to two months of a project—otherwise, it is the area most likely to slow down a site launch. Make sure you'...
Not sure what tools to use to market your content online? The good folks over at RazorSocial reached out to some of the top content marketers in the World and asked them about their favorite tools. View the results on their SlideShare below.
123 Content Marketing Tools from 40 Industry Professionals from razorsocial
Via Brian Sutter | @SmallBizBrian
Today’s consumers block out online marketing and sales content, but they respond to content marketing’s "Teach, Don't Sell" approach
The idea of teaching instead of selling seems to turn marketing on its head, and yet it's at the core of content marketing. "Teach, don’t sell" is exactly what makes content...
Via Jason Keath | @jasonkeath
Businesses want to spend more time with their audience in 2016. Spending more time with your audience creates better customer conversions and building customer loyalty.
The single biggest tactic that can help your business spend more time with your audience is video.
The modern digital world is very noisy. We're...