Via Jay Baer | @jaybaer
Recommendations from real people are more trustworthy than recommendations from brands, but what type of content is most likely to trigger that sharing behavior? New content marketing research answers those questions.
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Via Devan Ciccarelli
The answers your website visitors are seeking aren’t always visible on your homepage or your products page. That’s why your About Us page is so important to get right. Here's a checklist to get you started.
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Most product descriptions are awful. Or worse, non-existent. Product copy and product descriptions seems like such minor parts of a website in the grand scheme of conversion optimization, so many brands brush it off. But for companies doing it right, writing excellent product descriptions is a great way to sprinkle brand personality in a...
Via Courtney Eckerle | @courtneyeckerle
Highly-engaged content has much greater SEO value than do less popular pages. Social signals are a helpful factor in making that determination because they represent independent assessments of a page’s content.
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Via Erika Trautman | @trautmanerika
For a lot of marketers, managing the content measurement problem is a continuous challenge. Consumers click through online content while marketers record each click, but what kind of engagement is the content actually attracting? What is the overall impact of the content experience, and how does better measurement...
Via Nina Zipkin | @NinaZipkin
When you're launching a business, certainly one way you hope to catch on with customers is through word of mouth. But what is it about a company -- or even a cat video -- that inspires people to click that share button or email that link?
According to a recent study published in the Journal of Consumer Research...
Via Garrett Moon | @garrett_moon
A content marketing editorial calendar sounds like a great idea, but are they really worth the hype?
Many blogs that struggle with consistency have found an editorial calendar to be the perfect solution. Even blogs that don't have that problem have been using a content marketing editorial calendar for years.